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99ML by Horstmann

99ml.com
37/100
EcomScout

99ML by Horstmann receives an EcomScout Rating of B (37/100), ranking #30,072 out of 200,998 Shopify stores we track. This Grooming and Skincare Beauty & Personal Care store attracts 15.1K visits per year with estimated revenue of $2.8K - $5.4K/mo. It offers 20 products at an average price of $95.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$2.8K - $5.4K/mo
Est. Traffic/mo
1.3K
Products
20
Top Market
IN (100%)
Top Channel
N/A
Trustpilot
4.0/5 (3)

Store Intelligence Summary

Product pricing: Average price of $95 (range: $22 – $273). Mid-range pricing strategy.

0

Customer trust: Trustpilot score 4.0/5 based on 3 reviews. Good standing with customers.

Top markets: IN (100%).

Best-selling product: Deo Spray ($39). Other top sellers include Shaving Gel, Hair Wax, Eau De Toilette.

How is the EcomScout Rating calculated? The B grade (37/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Grooming and Skincare Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5K/mo
Total Stores
1
Avg Revenue
$5K/mo
Top 10% Threshold
$5K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Grooming and Skincare market generates $0M/month across 1 stores
  • 100% of stores earn less than $10K/month — relatively low barrier to entry
  • This store outperforms 0% of Grooming and Skincare competitors
  • Low average order value ($0) — consider bundling or upsells

Top Apps in Grooming and Skincare

Analyzing...
Bounce Rate
35.7%
Pages/Visit
1.0
0
Avg. Product Price
$95

Range: $22 - $273

Rating Breakdown

Business Quality80/100
Trustpilot65/100
Traffic Growth30/100
Revenue Performance28/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.0

3 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇮🇳India
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz

Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz

97
$15.49+129%
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)

medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)

91
$18.90+145%
Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack

Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack

86
$13.97+136%
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce

CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce

86
$17.06+97%
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Frequently Asked Questions About 99ML by Horstmann

Is 99ML by Horstmann a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, 99ML by Horstmann is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is 99ML by Horstmann safe to buy from? Is it a scam?

99ML by Horstmann has a Trustpilot rating of 4.0/5 based on 3 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B (37/100).

What is 99ML by Horstmann's EcomScout rating and what does it mean?

99ML by Horstmann has an EcomScout rating of B (37/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does 99ML by Horstmann generate?

99ML by Horstmann receives approximately 15.1K visits per year with estimated monthly revenue of $2.8K - $5.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does 99ML by Horstmann use?

We detected 1 Shopify apps on 99ML by Horstmann, including Shop.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Grooming and Skincare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against 99ML by Horstmann. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Grooming and Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

99ML by Horstmann Shopify store analysis • Grooming and SkincareBeauty & Personal Care • Unlikely Dropshipper • Rating: B

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