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66/100
EcomScout

Aab receives an EcomScout Rating of S (66/100), ranking #8,199 out of 1,188,913 Shopify stores we track. This Modest Fashion Fashion & Apparel store attracts 1.5M visits per year with estimated revenue of $93.6K - $202.8K/mo. It offers 771 products at an average price of £38.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$93.6K - $202.8K/mo
Est. Traffic/mo
122.7K
Products
771
Top Market
GB (35%)
Top Channel
organic (40%)
Trustpilot
3.5/5 (254)

Store Intelligence Summary

Traffic breakdown: organic 40%, direct 26%, paid 15%, social 5%.

Product pricing: Average price of £38 (range: £7 – £129) — ≈ $49 USD. Mid-range pricing strategy.

Ad spend: Estimated $227/mo in paid search ($2.7K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.5/5 based on 254 reviews. Good standing with customers.

Top markets: GB (35%), US (31%), NG (4%).

Best-selling product: Silani Oud Bakhoor (£30). Other top sellers include Criss Cross Hijab Undercap, Tube Hijab Cap, Side Cross Hijab Cap.

How is the EcomScout Rating calculated? The S grade (66/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Modest Fashion Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$803K/mo
Total Stores
331
Avg Revenue
$2K/mo
Top 10% Threshold
$90K/mo

Competition Breakdown

32%
40%
14%
4%
10%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Modest Fashion market generates $1M/month across 331 stores
  • 10% are enterprise stores (>$100K/mo) — achievable market
  • 72% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Modest Fashion stores earn $90K+/month
  • This store outperforms 97% of Modest Fashion competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
37.7%
Pages/Visit
4.0
Avg. Time on Site
1m 5s
Avg. Product Price
£38

≈ $49 USD

Range: £7 - £129

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Trustpilot70/100
Revenue Performance61/100
Marketing Efficiency36/100

Traffic Sources

organic39.7%
direct26.3%
paid14.8%
social4.8%
referral2.7%

Marketing & Ad Spend

Monthly Ad Spend

$227

Google Ads estimate

Yearly Ad Budget

$3K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
aabEasy4K$2.14$119
aabcollection360--
aab abayaEasy135--
ibtihaj muhammad clothing135--
aab clothingEasy90--

Trustpilot Rating

3.5

254 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
35.1%
🇺🇸United States
31.2%
🇳🇬Nigeria
4.4%
🇨🇦Canada
4.0%
🇦🇺Australia
2.4%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Aab

Is Aab a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Aab is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Aab safe to buy from? Is it a scam?

Aab has a Trustpilot rating of 3.5/5 based on 254 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (66/100).

What is Aab's EcomScout rating and what does it mean?

Aab has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Aab generate?

Aab receives approximately 1.5M visits per year with estimated monthly revenue of $93.6K - $202.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Aab use?

We detected 19 Shopify apps on Aab, including Shop, Trustpilot, UpPromote Affiliate Marketing and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Modest Fashion store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Aab. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Modest Fashion store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Aab Shopify store analysis • Modest FashionFashion & Apparel • Unlikely Dropshipper • Rating: S

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