Active Era
activeera.comActive Era receives an EcomScout Rating of A+ (57/100), ranking #26,078 out of 1,188,411 Shopify stores we track. This Home Decor Home & Garden store attracts 371.6K visits per year with estimated revenue of $36.7K - $80.7K/mo. It offers 51 products at an average price of £74.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 43%, direct 17%, paid 14%, social 13%.
Product pricing: Average price of £74 (range: £11 – £210) — ≈ $94 USD. Mid-range pricing strategy.
Customer trust: Trustpilot score 4.1/5 based on 448 reviews. Good standing with customers.
Top markets: GB (38%), FR (15%), IT (12%).
Best-selling product: Double Size Comfort Air Bed – Grey/Navy (£89.99). Other top sellers include King Size Comfort Air Bed – Grey/Navy, King Size Comfort Plus Air Bed – Navy/White, Double Size Comfort Plus Air Bed – Navy/White.
Home Decor Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Decor market generates $44M/month across 20,961 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •74% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Home Decor stores earn $37K+/month
- •This store outperforms 94% of Home Decor competitors
- •Low average order value ($0) — consider bundling or upsells
- •1036 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Home Decor
Best Selling Products
#1Double Size Comfort Air Bed – Grey/Navy
£89.99≈ $114
#2King Size Comfort Air Bed – Grey/Navy
£99.99≈ $127
#3King Size Comfort Plus Air Bed – Navy/White
£109.99≈ $140
#4Double Size Comfort Plus Air Bed – Navy/White
£99.99≈ $127
#5Single Comfort Plus Air Bed – Navy/White
£89.99≈ $114
#6Single Comfort Air Bed – Grey/Navy
£79.99≈ $102
#7King Size Comfort Lite Air Bed – Grey/Navy
£74.99≈ $95
#82-In-1 Paddle Board 10'5 - Inflatable SUP with Kayak Conversion
£209.99≈ $267
#9Premium Lightweight Waterproof Sleeping Bag – Compact 250GSM for Mild Weather - Black
£23.99≈ $30
#10Inflatable Paddle Board 10'5
£184.99≈ $235
≈ $94 USD
Range: £11 - £210
Rating Breakdown
Traffic Sources
Trustpilot Rating
448 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (8)
TrustpilotSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Lazebox Coasters Set of 8 for Drinks, 4 Inch Large Coasters for Coffee Table, Tabletop Protection for Hot & Cold Drinks, Versatile Coasters for Home Decor, Non-Slip & Easy to Clean, Coffee
Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Room Decor House Warming Gifts New
Homedics Tabletop Water Fountain, Home Décor Soothing Sound Machine | Automatic Pump, Deep Basin & Natural River Rocks. Indoor Zen Relaxation for Office, Living Room, or Bedroom, 8.25” Tall
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
Frequently Asked Questions About Active Era
Is Active Era a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Active Era is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Active Era safe to buy from? Is it a scam?
Active Era has a Trustpilot rating of 4.1/5 based on 448 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (57/100).
What is Active Era's EcomScout rating and what does it mean?
Active Era has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Active Era generate?
Active Era receives approximately 371.6K visits per year with estimated monthly revenue of $36.7K - $80.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Active Era use?
We detected 8 Shopify apps on Active Era, including Pre-Order, Shop, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Decor store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Active Era. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.