JOI
addjoi.comJOI receives an EcomScout Rating of S (66/100), ranking #8,197 out of 1,188,149 Shopify stores we track. This Plant-Based Milk Alternatives Food & Beverage store attracts 354.4K visits per year with estimated revenue of $33.6K - $67.3K/mo. It offers 73 products at an average price of $58.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 62%, paid 11%, direct 10%, social 4%.
Product pricing: Average price of $58 (range: $1 – $155). Mid-range pricing strategy.
Ad spend: Estimated $11.6K/mo in paid search ($138.8K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 4.0/5 based on 22 reviews. Good standing with customers.
Top markets: US (51%), VN (13%), CA (9%).
Best-selling product: Checkout+ ($0.98). Other top sellers include Organic Oat Milk Powder, Almond & Cashew Base 2-Pack, Almond Milk Base.
Plant-Based Milk Alternatives Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Plant-Based Milk Alternatives market generates $0M/month across 5 stores
- •Top 10% of Plant-Based Milk Alternatives stores earn $57K+/month
- •This store outperforms 76% of Plant-Based Milk Alternatives competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Plant-Based Milk Alternatives
Best Selling Products
#1Checkout+
$0.98
#2Organic Oat Milk Powder
$36.73
#3Almond & Cashew Base 2-Pack
$41.56
#4Almond Milk Base
$20.98
#5Almond Milk Base 2-Pack
$41.56
#6Cashew Milk Base
$20.98
#7Cashew Milk Base 2-Pack
$41.56
#8Almond Milk Base - Bulk
$125.99
#9Organic Oat Milk Powder 2-Pack
$72.73
#10Organic Almond Milk Base - Bulk
$155.48
Range: $1 - $155
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$12K
Google Ads estimate
Yearly Ad Budget
$139K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| milk | 218K | $0.44 | $2.4K |
| joiEasy | 47K | $0.73 | $125 |
| almond milkEasy | 44K | $1.01 | $6.3K |
| dairy | 37K | $0.38 | $140 |
| soy milkEasy | 21K | $1.06 | $2.9K |
Trustpilot Rating
22 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Shopify Theme
Tech Stack & Apps
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Frequently Asked Questions About JOI
Is JOI a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, JOI is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is JOI safe to buy from? Is it a scam?
JOI has a Trustpilot rating of 4.0/5 based on 22 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (66/100).
What is JOI's EcomScout rating and what does it mean?
JOI has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does JOI generate?
JOI receives approximately 354.4K visits per year with estimated monthly revenue of $33.6K - $67.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does JOI use?
We detected 10 Shopify apps on JOI, including Shop, Gorgias, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Plant-Based Milk Alternatives store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against JOI. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Plant-Based Milk Alternatives store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.