Aesop
aesop.aeAesop receives an EcomScout Rating of S (61/100), ranking #16,198 out of 1,192,792 Shopify stores we track. This Skincare and Fragrances Beauty & Personal Care store attracts 212.2K visits per year with estimated revenue of $25.1K - $48.9K/mo. It offers 160 products at an average price of AED 358.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of AED 358 (range: AED 135 – AED 2,100) — ≈ $97 USD. Mid-range pricing strategy.
Ad spend: Estimated $859/mo in paid search ($10.3K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.4/5 based on 172 reviews. Mixed reviews — potential service or quality concerns.
Top markets: AE (76%), US (15%), IN (9%).
Best-selling product: Resolute Facial Concentrate (AED 400). Other top sellers include Solais Replenishing Hand Serum, The Aesop Abode, Above Us, Steorra Eau de Parfum.
Skincare and Fragrances Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Skincare and Fragrances market generates $0M/month across 56 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •75% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Skincare and Fragrances stores earn $51K+/month
- •This store outperforms 95% of Skincare and Fragrances competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Skincare and Fragrances
Best Selling Products
#1Resolute Facial Concentrate
AED 400≈ $108
#2Solais Replenishing Hand Serum
AED 185≈ $50
#3The Aesop Abode
AED 2,100≈ $567
#4Above Us, Steorra Eau de Parfum
AED 770≈ $208
#5Lucent Facial Refiner
AED 335≈ $90
#6Resurrection Aromatique Hand Wash
AED 175≈ $47
#7Reverence Aromatique Hand Wash
AED 175≈ $47
#8Geranium Leaf Body Cleanser
AED 210≈ $57
#9Resurrection Aromatique Hand Balm
AED 135≈ $36
#10Eleos Aromatique Hand Balm
AED 135≈ $36
≈ $97 USD
Range: AED 135 - AED 2,100
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$859
Google Ads estimate
Yearly Ad Budget
$10K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| aesop loginEasy | 7K | $0.09 | $8 |
Trustpilot Rating
172 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Back in Stock
Pre-Order0Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face
Frequently Asked Questions About Aesop
Is Aesop a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Aesop is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Aesop safe to buy from? Is it a scam?
Aesop has a Trustpilot rating of 2.4/5 based on 172 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (61/100).
What is Aesop's EcomScout rating and what does it mean?
Aesop has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Aesop generate?
Aesop receives approximately 212.2K visits per year with estimated monthly revenue of $25.1K - $48.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Aesop use?
We detected 4 Shopify apps on Aesop, including Wishlist Plus, Back in Stock, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Skincare and Fragrances store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Aesop. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare and Fragrances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.