Afarley
afarley.co.ukAfarley receives an EcomScout Rating of S (70/100), ranking #4,320 out of 1,125,961 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 1.8M visits per year with estimated revenue of $308.4K - $668.3K/mo. It offers 1.0K products at an average price of £124.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 41%, organic 20%, referral 11%, direct 11%.
Product pricing: Average price of £124 (range: £25 – £375) — ≈ $158 USD. Positioned in the premium segment.
Ad spend: Estimated $687/mo in paid search ($8.2K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.3/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.
Top markets: GB (88%), US (4%), DE (2%).
Best-selling product: SWAZI Long Sleeve Micro Fleece Top - Mens – Black (£29.95). Other top sellers include SWAZI Long Sleeve Micro Fleece Top - Mens – Ranger, SWAZI Geyser Jacket - Mens – Ranger, SWAZI Geyser Jacket - Mens – Black.
Outdoor Gear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Outdoor Gear market generates $30M/month across 8,284 stores
- •7% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Outdoor Gear stores earn $69K+/month
- •This store outperforms 95% of Outdoor Gear competitors
- •Low average order value ($0) — consider bundling or upsells
- •620 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Outdoor Gear
Best Selling Products
#1SWAZI Long Sleeve Micro Fleece Top - Mens – Black
£29.95≈ $38
#2SWAZI Long Sleeve Micro Fleece Top - Mens – Ranger
£29.95≈ $38
#3SWAZI Geyser Jacket - Mens – Ranger
£374.95≈ $476
#4SWAZI Geyser Jacket - Mens – Black
£374.95≈ $476
#5J.LINDEBERG Tour Tech Golf Polo Shirt – Men’s – Forest Biome
£79.95≈ $102
#6J.LINDEBERG Bridge Polo Shirt – Men’s Regular Fit – Forest Biome
£69.95≈ $89
#7J.LINDEBERG Bridge Polo Shirt – Men’s Regular Fit – Brindle
£69.95≈ $89
#8MEYER Elastic Leather Belt - Super Stretch - Black
£59≈ $75
#9MEYER Woven Belt - Super Stretch - Multi Colour Navy
£49≈ $62
#10MEYER Belt - Stretch Leather - Bordeaux
£49≈ $62
≈ $158 USD
Range: £25 - £375
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$687
Google Ads estimate
Yearly Ad Budget
$8K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| yeti | 326K | $0.39 | $43.2K |
| yeti promo code | 9K | - | - |
| yeti roadie 24Easy | 2K | - | - |
| yeti tundraEasy | 1K | $0.76 | $1.2K |
| ariat promo codeEasy | 1K | - | - |
Trustpilot Rating
1 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- High-quality product catalog
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Vitals
Trustpilot
Parcelpanel
SearchaniseSimilar Stores
View all →Trending Outdoor Gear Products
Products gaining popularity in Outdoor Gear right now, based on Amazon & Google Trends data.
Survival Kit, 262Pcs Survival Gear and Supplies with First Aid Kit Pouch and Crossbody Bag, Emergency Kit with Tent, Camping Axe Hammer, Survival Shovel w/Pick, Bug Out Bag Gifts for Men Women
LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria & Parasites
LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing
LifeStraw Peak Series Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, 1 Pack, Mountain Blue
Frequently Asked Questions About Afarley
Is Afarley a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Afarley is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Afarley safe to buy from? Is it a scam?
Afarley has a Trustpilot rating of 3.3/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (70/100).
What is Afarley's EcomScout rating and what does it mean?
Afarley has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Afarley generate?
Afarley receives approximately 1.8M visits per year with estimated monthly revenue of $308.4K - $668.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Afarley use?
We detected 13 Shopify apps on Afarley, including Shop, Klaviyo: Email Marketing & SMS, Vitals and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Outdoor Gear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Afarley. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.