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62/100
EcomScout

Afralia receives an EcomScout Rating of S (62/100), ranking #7,832 out of 1,071,102 Shopify stores we track. This Home Decor Home & Garden store attracts 361.9K visits per year with estimated revenue of $176.4K - $388.1K/mo. It offers 2.5K+ products at an average price of $337.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$176.4K - $388.1K/mo
Est. Traffic/mo
30.2K
Products
2.5K+
Top Market
US (83%)
Top Channel
paid (42%)
Trustpilot
2.7/5 (9)

Store Intelligence Summary

Traffic breakdown: paid 42%, organic 19%, social 16%, direct 13%.

Product pricing: Average price of $337 (range: $337 – $337). Positioned in the premium segment.

0

Customer trust: Trustpilot score 2.7/5 based on 9 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (83%), IN (7%), CA (4%).

Best-selling product: Afralia™ Mountain Crystal Porcelain LED Wall Lamp for Living Room Décor. ($337.19).

How is the EcomScout Rating calculated? The S grade (62/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Decor Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$34.2M/mo
Total Stores
19,211
Avg Revenue
$2K/mo
Top 10% Threshold
$27K/mo

Competition Breakdown

40%
37%
17%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Decor market generates $34M/month across 19,211 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 77% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Home Decor stores earn $27K+/month
  • This store outperforms 94% of Home Decor competitors
  • Low average order value ($0) — consider bundling or upsells
  • 709 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
57.3%
Pages/Visit
1.5
Avg. Time on Site
2m 25s
Avg. Product Price
$337

Range: $337 - $337

Rating Breakdown

Business Quality80/100
Revenue Performance75/100
Traffic Growth70/100
Trustpilot35/100
Marketing Efficiency21/100

Traffic Sources

paid42.1%
organic19.4%
social16.0%
direct13.1%
referral2.3%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo
beansafe220--

Trustpilot Rating

2.7

9 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
83.4%
🇮🇳India
6.8%
🇨🇦Canada
3.9%
🇮🇩Indonesia
3.8%
🇻🇳Vietnam
1.2%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

100
$19.99+223%
RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

100
$89.99+223%
DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

99
$48.99+223%
AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

99
$69.99+223%
Explore all trending products

Frequently Asked Questions About Afralia

Is Afralia a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Afralia is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Afralia safe to buy from? Is it a scam?

Afralia has a Trustpilot rating of 2.7/5 based on 9 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (62/100).

What is Afralia's EcomScout rating and what does it mean?

Afralia has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Afralia generate?

Afralia receives approximately 361.9K visits per year with estimated monthly revenue of $176.4K - $388.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Afralia use?

We detected 9 Shopify apps on Afralia, including Pre-Order, Klaviyo: Email Marketing & SMS, 17track and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Afralia. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Afralia Shopify store analysis • Home DecorHome & Garden • Unlikely Dropshipper • Rating: S

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