Afroyla
afroyla.comAfroyla receives an EcomScout Rating of S (71/100), ranking #745 out of 199,057 Shopify stores we track. This Accessories Retail store attracts 6.4M visits per year with estimated revenue of $966.2K - $2.3M/mo. It offers 484 products at an average price of $90.
Store descriptionAfroyla offers premium leather handbags and wallets designed to celebrate Black women, featuring unique artwork and empowering quotes inspired by Black pride and heritage. Each piece blends style and culture, making a bold statement of identity and elegance.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: DisplayAds 29%, SocialPaid 28%, Mail 16%, Direct 15%.
Product pricing: Average price of $90 (range: $40 – $163). Mid-range pricing strategy.
Ad spend: Estimated $248/mo in paid search ($3.0K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.8/5 based on 1,279 reviews. Excellent reputation — customers rate this store highly.
Top markets: US (84%), VN (16%).
Best-selling product: "Aina" Coconut White Leather Handbag ($142.95). Other top sellers include "Aina" Coconut White Wallet, "Kadia" Wallet, "Siyanda" Wallet.
Accessories Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Accessories market generates $17M/month across 10,083 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •88% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Accessories stores earn $11K+/month
- •This store outperforms 86% of Accessories competitors
- •Belts shows highest opportunity with $2,360 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •135 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1"Aina" Coconut White Leather Handbag
$142.95
#2"Aina" Coconut White Wallet
$39.95
#3"Kadia" Wallet
$49.95
#4"Siyanda" Wallet
$49.95
#5"Kadia" Leather Handbag
$142.95
#6"Njia" Wallet
$49.95
#7"Imani" Blue Orchid Wallet
$49.95
#8"Sanaa" Salt Pop Wallet
$39.95
#9"Sanaa" Salt Pop Leather Handbag
$142.95
#10"Imani" Blue Orchid Leather Handbag
$162.95
Range: $40 - $163
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$248
Google Ads estimate
Yearly Ad Budget
$3K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| leather pursesEasy | 1K | $0.90 | $4.4K |
| hippie bagsEasy | 400 | $0.38 | $10 |
| alyssa pursesEasy | 90 | - | - |
| sale tote bagsEasy | 80 | $0.58 | $2 |
Trustpilot Rating
1,279 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
Advanced Predictive Search
Klaviyo Reviews
Cart Block: checkout validator
Track123 Order Tracking
Judge.me Ali Reviews ImporterPre-Order
E-commerce Platform
ShopifySales Channels
Payment
Shopify PaymentsReviews
Email Marketing
Similar Stores
View all →Trending Accessories Products
Products gaining popularity in Accessories right now, based on Amazon & Google Trends data.
Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet
3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured
6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue
Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt
Frequently Asked Questions About Afroyla
Is Afroyla a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Afroyla is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Afroyla safe to buy from? Is it a scam?
Afroyla has a Trustpilot rating of 4.8/5 based on 1,279 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (71/100).
What is Afroyla's EcomScout rating and what does it mean?
Afroyla has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Afroyla generate?
Afroyla receives approximately 6.4M visits per year with estimated monthly revenue of $966.2K - $2.3M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Afroyla use?
We detected 5 Shopify apps on Afroyla, including Advanced Predictive Search, Klaviyo Reviews, Cart Block: checkout validator and more. The store uses the "afroyla-rebuild" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Accessories store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Afroyla. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.