Allbirds
allbirds.chAllbirds receives an EcomScout Rating of B+ (50/100), ranking #19,449 out of 482,690 Shopify stores we track. This Footwear Fashion & Apparel store attracts 64.7K visits per year with estimated revenue of $11.3K - $24.4K/mo. It offers 363 products at an average price of $115.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $115 (range: $96 – $120). Positioned in the premium segment.
Ad spend: Estimated $24/mo in paid search ($288/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.7/5 based on 2,638 reviews. Good standing with customers.
Top markets: CH (84%), DE (16%).
Best-selling product: W Tree Breezer Ballerinas ($120). Other top sellers include W Tree Breezer Ballerinas, W Tree Breezer Ballerinas, W Tree Breezer Ballerinas.
Footwear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Footwear market generates $10M/month across 4,887 stores
- •2% are enterprise stores (>$100K/mo) — achievable market
- •83% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Footwear stores earn $22K+/month
- •This store outperforms 91% of Footwear competitors
- •Sneakers shows highest opportunity with $2,147 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •103 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Footwear
Best Selling Products
#1W Tree Breezer Ballerinas
$120
#2W Tree Breezer Ballerinas
$120
#3W Tree Breezer Ballerinas
$120
#4W Tree Breezer Ballerinas
$120
#5W Tree Breezer Ballerinas
$120
#6W Tree Breezer Ballerinas
$120
#7W Tree Breezer Ballerinas
$120
#8W Breezer Mary Jane Ballerinas
$120
#9W Breezer Mary Jane Ballerinas
$120
#10W Breezer Mary Jane Ballerinas
$120
Range: $96 - $120
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$24
Google Ads estimate
Yearly Ad Budget
$288
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| allbirdsEasy | 234K | $0.16 | $7.6K |
| allbirds running shoesEasy | 1K | - | - |
| allbirds men's wool runnersEasy | 570 | $0.72 | - |
| allbirds replacement insolesEasy | 135 | - | - |
| allbirds shoes womens | 135 | $0.56 | - |
Trustpilot Rating
2,638 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Diversify marketing: invest in SEO to build long-term organic traffic alongside your PPC efforts
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
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Frequently Asked Questions About Allbirds
Is Allbirds a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Allbirds is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Allbirds safe to buy from? Is it a scam?
Allbirds has a Trustpilot rating of 3.7/5 based on 2,638 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (50/100).
What is Allbirds's EcomScout rating and what does it mean?
Allbirds has an EcomScout rating of B+ (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Allbirds generate?
Allbirds receives approximately 64.7K visits per year with estimated monthly revenue of $11.3K - $24.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Allbirds use?
We detected 4 Shopify apps on Allbirds, including Judge.me Product Reviews, Klaviyo: Email Marketing & SMS, Block and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Footwear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Allbirds. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.