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Allbirds

allbirds.de
60/100
EcomScout

Allbirds receives an EcomScout Rating of S (60/100), ranking #7,278 out of 481,852 Shopify stores we track. This Footwear Fashion & Apparel store attracts 568.7K visits per year with estimated revenue of $37.0K - $80.1K/mo..

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$37.0K - $80.1K/mo
Est. Traffic/mo
47.4K
Products
N/A
Top Market
DE (75%)
Top Channel
direct (39%)
Trustpilot
3.7/5 (2,638)

Store Intelligence Summary

Traffic breakdown: direct 39%, referral 5%.

Customer trust: Trustpilot score 3.7/5 based on 2,638 reviews. Good standing with customers.

Top markets: DE (75%), CZ (6%), US (5%).

How is the EcomScout Rating calculated? The S grade (60/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Footwear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.6M/mo
Total Stores
4,887
Avg Revenue
$2K/mo
Top 10% Threshold
$22K/mo

Competition Breakdown

28%
55%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Footwear market generates $10M/month across 4,887 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 83% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Footwear stores earn $22K+/month
  • This store outperforms 91% of Footwear competitors
  • Sneakers shows highest opportunity with $2,147 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 103 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
40.1%
Pages/Visit
6.9
Avg. Time on Site
3m 10s

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth75/100
Revenue Performance56/100

Traffic Sources

direct39.0%
referral5.3%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

3.7

2,638 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇪Germany
74.9%
🇨🇿Czech Republic
6.0%
🇺🇸United States
4.6%
🇳🇱Netherlands
3.7%
🇦🇹Austria
2.4%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Enhance product descriptions, add more images, and expand catalog
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Footwear Products

Products gaining popularity in Footwear right now, based on Amazon & Google Trends data.

Mens Run Falcon 5

Mens Run Falcon 5

90
$44.97+192%
Women's 608 V5 Casual Comfort Cross Trainer

Women's 608 V5 Casual Comfort Cross Trainer

89
$49.17+64%
Men's 608 V5 Casual Comfort Cross Trainer

Men's 608 V5 Casual Comfort Cross Trainer

89
$50.40+159%
Men's Military Tactical Work Boots Side Zipper Leather Motorcycle Combat Boots Trooper

Men's Military Tactical Work Boots Side Zipper Leather Motorcycle Combat Boots Trooper

85
$46.96+222%
See all trending Footwear products

Frequently Asked Questions About Allbirds

Is Allbirds a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Allbirds is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Allbirds safe to buy from? Is it a scam?

Allbirds has a Trustpilot rating of 3.7/5 based on 2,638 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (60/100).

What is Allbirds's EcomScout rating and what does it mean?

Allbirds has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Allbirds generate?

Allbirds receives approximately 568.7K visits per year with estimated monthly revenue of $37.0K - $80.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Allbirds use?

We detected 5 Shopify apps on Allbirds, including Shop, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Footwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Allbirds. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Allbirds Shopify store analysis • FootwearFashion & Apparel • Unlikely Dropshipper • Rating: S

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