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Amazfit homepage screenshot
52/100
EcomScout

Amazfit receives an EcomScout Rating of A (52/100), ranking #26,729 out of 984,572 Shopify stores we track. This Wearable Technology Electronics & Tech store attracts 176.3K visits per year with estimated revenue of $20.4K - $51.1K/mo. It offers 34 products at an average price of SGD 222.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$20.4K - $51.1K/mo
Est. Traffic/mo
14.7K
Products
34
Top Market
SG (70%)
Top Channel
organic (76%)
Trustpilot
2.0/5 (41)

Store Intelligence Summary

Traffic breakdown: organic 76%, direct 13%, paid 9%, social 2%.

Product pricing: Average price of SGD 222 (range: SGD 25 – SGD 999) — ≈ $164 USD. Positioned in the premium segment.

Ad spend: Estimated $144/mo in paid search ($1.7K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.0/5 based on 41 reviews. Mixed reviews — potential service or quality concerns.

Top markets: SG (70%), IN (12%), TH (9%).

Best-selling product: Amazfit Active 2 Square Fitness Smartwatch (SGD 189). Other top sellers include Amazfit Bip 6 Fitness Smartwatch, Amazfit Active 2 Fitness Smartwatch, Amazfit Helio Strap Fitness Tracker.

How is the EcomScout Rating calculated? The A grade (52/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Wearable Technology Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$482K/mo
Total Stores
134
Avg Revenue
$4K/mo
Top 10% Threshold
$47K/mo

Competition Breakdown

31%
38%
22%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Wearable Technology market generates $0M/month across 134 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Wearable Technology stores earn $47K+/month
  • This store outperforms 92% of Wearable Technology competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
34.3%
Pages/Visit
3.4
Avg. Time on Site
1m 28s
Avg. Product Price
SGD 222

≈ $164 USD

Range: SGD 25 - SGD 999

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Revenue Performance55/100
Trustpilot40/100
Marketing Efficiency22/100

Traffic Sources

organic76.2%
direct12.5%
paid9.4%
social1.8%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$144

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
amazfit smartwatchEasy360--

Trustpilot Rating

2.0

41 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇸🇬Singapore
69.9%
🇮🇳India
11.5%
🇹🇭Thailand
8.6%
🇮🇩Indonesia
7.3%
🇧🇩Bangladesh
1.8%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Amazfit

Is Amazfit a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Amazfit is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Amazfit safe to buy from? Is it a scam?

Amazfit has a Trustpilot rating of 2.0/5 based on 41 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (52/100).

What is Amazfit's EcomScout rating and what does it mean?

Amazfit has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Amazfit generate?

Amazfit receives approximately 176.3K visits per year with estimated monthly revenue of $20.4K - $51.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Amazfit use?

We detected 9 Shopify apps on Amazfit, including Shop, Pre-Order, Wiser and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Wearable Technology store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Amazfit. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wearable Technology store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Amazfit Shopify store analysis • Wearable TechnologyElectronics & Tech • Unlikely Dropshipper • Rating: A

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