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American Apparel

americanapparel.com.au
54/100
EcomScout

American Apparel receives an EcomScout Rating of A (54/100), ranking #21,779 out of 952,468 Shopify stores we track. This Clothing Fashion & Apparel store attracts 354.6K visits per year with estimated revenue of $8.8K - $19.0K/mo. It offers 67 products at an average price of A$29.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$8.8K - $19.0K/mo
Est. Traffic/mo
29.6K
Products
67
Top Market
AU (92%)
Top Channel
organic (48%)
Trustpilot
3.4/5 (11)

Store Intelligence Summary

Traffic breakdown: organic 48%, paid 20%, direct 12%, social 11%.

Product pricing: Average price of A$29 (range: A$15 – A$90) — ≈ $19 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $247/mo in paid search ($3.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.4/5 based on 11 reviews. Mixed reviews — potential service or quality concerns.

Top markets: AU (92%), US (5%), IN (3%).

Best-selling product: Ribbed Crop T-shirt (A$19.99). Other top sellers include Ribbed Tank Top, Ribbed Crop T-shirt L/S, Drawstring Bag.

How is the EcomScout Rating calculated? The A grade (54/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Clothing Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$19.0M/mo
Total Stores
15,171
Avg Revenue
$1K/mo
Top 10% Threshold
$21K/mo

Competition Breakdown

47%
35%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Clothing market generates $19M/month across 15,171 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 82% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Clothing stores earn $21K+/month
  • This store outperforms 94% of Clothing competitors
  • Low average order value ($0) — consider bundling or upsells
  • 471 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
45.2%
Pages/Visit
8.0
Avg. Time on Site
2m 60s
Avg. Product Price
A$29

≈ $19 USD

Range: A$15 - A$90

Rating Breakdown

Business Quality76/100
Traffic Growth70/100
Trustpilot60/100
Revenue Performance44/100
Marketing Efficiency27/100

Traffic Sources

organic48.3%
paid19.7%
direct12.2%
social10.7%
referral2.5%

Marketing & Ad Spend

Monthly Ad Spend

$247

Google Ads estimate

Yearly Ad Budget

$3K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
americanapparel2K$0.16$410

Trustpilot Rating

3.4

11 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
91.9%
🇺🇸United States
5.4%
🇮🇳India
2.7%

Analysis

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About American Apparel

Is American Apparel a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, American Apparel is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is American Apparel safe to buy from? Is it a scam?

American Apparel has a Trustpilot rating of 3.4/5 based on 11 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (54/100).

What is American Apparel's EcomScout rating and what does it mean?

American Apparel has an EcomScout rating of A (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does American Apparel generate?

American Apparel receives approximately 354.6K visits per year with estimated monthly revenue of $8.8K - $19.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does American Apparel use?

We detected 4 Shopify apps on American Apparel, including Pre-Order, Loox Photo Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against American Apparel. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

American Apparel Shopify store analysis • ClothingFashion & Apparel • Likely Dropshipper • Rating: A

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