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Americanflat

americanflat.com
32/100
EcomScout

Americanflat receives an EcomScout Rating of B (32/100), ranking #46,806 out of 204,541 Shopify stores we track. This Home Decor Home & Garden store attracts 293.8K visits per year with estimated revenue of $12.0K - $26.4K/mo. It offers 364 products at an average price of $32.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$12.0K - $26.4K/mo
Est. Traffic/mo
24.5K
Products
364
Top Market
US (91%)
Top Channel
direct (13%)
Trustpilot
3.5/5 (0)

Store Intelligence Summary

Traffic breakdown: direct 13%.

Product pricing: Average price of $32 (range: $7 – $130). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $991/mo in paid search ($11.9K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.5/5. Good standing with customers.

Top markets: US (91%), IN (3%), PH (2%).

Best-selling product: SOHO Gallery Digital Picture Frame - 10.1" Screen ($129.99). Other top sellers include Championship Ring Display Case | Holds 3, 9, or 20 Rings | All-Star Collection, Lockable Jersey Display Case | All-Star Collection | With Hanger | Modern Decor, Classic Gallery Picture Frame | Set of 5 | Galleria Collection | Includes Mat.

How is the EcomScout Rating calculated? The B grade (32/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Decor Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$2.1M/mo
Total Stores
788
Avg Revenue
$3K/mo
Top 10% Threshold
$30K/mo

Competition Breakdown

30%
45%
18%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Decor market generates $2M/month across 788 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 75% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Home Decor stores earn $30K+/month
  • This store outperforms 91% of Home Decor competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
41.5%
Pages/Visit
4.0
Avg. Time on Site
45s
Avg. Product Price
$32

Range: $7 - $130

Rating Breakdown

Business Quality80/100
Traffic Growth40/100
Revenue Performance31/100
Marketing Efficiency17/100

Traffic Sources

direct13.4%
organic0.0%
paid0.0%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$991

Google Ads estimate

Yearly Ad Budget

$12K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
diploma framesEasy7K$0.67$208
americanflatEasy630--
pictureframes630$1.42$7.6K
wholesale frames540$0.80$269
wholesale picture frames480$1.17$441

Trustpilot Rating

3.5

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
91.4%
🇮🇳India
2.8%
🇵🇭Philippines
2.2%
🇦🇺Australia
1.8%
🇬🇧United Kingdom
1.8%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Diversify marketing: invest in SEO to build long-term organic traffic alongside your PPC efforts
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

100
$19.99+223%
RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

100
$89.99+223%
DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

99
$48.99+223%
AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

99
$69.99+223%
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Frequently Asked Questions About Americanflat

Is Americanflat a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Americanflat is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Americanflat safe to buy from? Is it a scam?

Americanflat has a Trustpilot rating of 3.5/5 based on 0 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B (32/100).

What is Americanflat's EcomScout rating and what does it mean?

Americanflat has an EcomScout rating of B (32/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Americanflat generate?

Americanflat receives approximately 293.8K visits per year with estimated monthly revenue of $12.0K - $26.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Americanflat use?

We detected 6 Shopify apps on Americanflat, including Trustpilot, Shop, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Americanflat. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Americanflat Shopify store analysis • Home DecorHome & Garden • Unlikely Dropshipper • Rating: B

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