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Amory London

amorylondon.com
68/100
EcomScout

Amory London receives an EcomScout Rating of S (68/100), ranking #1,593 out of 199,442 Shopify stores we track. This Hair Styling Tools Beauty & Personal Care store attracts 198.7K visits per year with estimated revenue of $110.7K - $215.3K/mo. It offers 34 products at an average price of $268.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$110.7K - $215.3K/mo
Est. Traffic/mo
16.6K
Products
34
Top Market
DE (32%)
Top Channel
direct (13%)
Trustpilot
4.5/5 (1,265)

Store Intelligence Summary

Traffic breakdown: direct 13%, referral 5%.

Product pricing: Average price of $268 (range: $24 – $799). Positioned in the premium segment.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.5/5 based on 1,265 reviews. Excellent reputation — customers rate this store highly.

Top markets: DE (32%), GB (24%), US (20%).

Best-selling product: MARYLEBONE IONIC HAIR STRAIGHTENER ($600). Other top sellers include AMORY® REVOLUTIONARY BLACK, SOHO EDITION TITANIUMS, GLIDE BRUSH.

How is the EcomScout Rating calculated? The S grade (68/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hair Styling Tools Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$51K/mo
Total Stores
5
Avg Revenue
$10K/mo
Top 10% Threshold
$111K/mo

Competition Breakdown

20%
20%
40%
20%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hair Styling Tools market generates $0M/month across 5 stores
  • 20% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Hair Styling Tools stores earn $111K+/month
  • This store outperforms 91% of Hair Styling Tools competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
60.8%
Pages/Visit
1.8
Avg. Time on Site
41s
Avg. Product Price
$268

Range: $24 - $799

Rating Breakdown

Trustpilot100/100
Business Quality80/100
Traffic Growth70/100
Revenue Performance65/100
Marketing Efficiency22/100

Traffic Sources

direct12.8%
referral4.9%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

4.5

1,265 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇪Germany
31.9%
🇬🇧United Kingdom
23.5%
🇺🇸United States
19.8%
🇻🇳Vietnam
16.1%
🇮🇪Ireland
8.7%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Frequently Asked Questions About Amory London

Is Amory London a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Amory London is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Amory London safe to buy from? Is it a scam?

Amory London has a Trustpilot rating of 4.5/5 based on 1,265 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (68/100).

What is Amory London's EcomScout rating and what does it mean?

Amory London has an EcomScout rating of S (68/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Amory London generate?

Amory London receives approximately 198.7K visits per year with estimated monthly revenue of $110.7K - $215.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Amory London use?

We detected 11 Shopify apps on Amory London, including Shop, Octane AI: Advanced Quiz Maker, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hair Styling Tools store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Amory London. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Styling Tools store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Amory London Shopify store analysis • Hair Styling ToolsBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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