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AMS BEAUTY

ams-beauty.com
B+
49/100
EcomScout

AMS BEAUTY receives an EcomScout Rating of B+ (49/100), ranking #58,144 out of 1,195,874 Shopify stores we track. This Makeup Beauty & Personal Care store attracts 114.3K visits per year with estimated revenue of $3.3K - $6.4K/mo. It offers 92 products at an average price of €13.

Analysis by EcomScout Research Team · How we calculate ratings

MakeupBeauty & Personal CareCosmetics
Est. Revenue/mo
$3.3K - $6.4K/mo
Est. Traffic/mo
9.5K
Products
92
Top Market
FR (78%)
Top Channel
organic (40%)
Trustpilot
4.8/5 (2,307)

Store Intelligence Summary

Traffic breakdown: organic 40%, direct 37%, paid 17%, social 4%.

Product pricing: Average price of €13 (range: €9 – €27) — ≈ $14 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.8/5 based on 2,307 reviews. Excellent reputation — customers rate this store highly.

Top markets: FR (78%), BE (12%), CA (9%).

Best-selling product: CRAYON A SOURCILS BROW FILLER - DARK BROWN (€12.90). Other top sellers include LA BEAUTY SPONGE, SET DUO HOUPPETTES, COCOA - CRAYON A LEVRES LIP LINER.

How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Makeup Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Makeup market generates $2M/month across 1,478 stores
  • •1% are enterprise stores (>$100K/mo) — achievable market
  • •92% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Makeup stores earn $6K+/month
  • •This store outperforms 81% of Makeup competitors
  • •High average order value ($183) suggests premium positioning works well

Top Apps in Makeup

Block44%Shop42%Judge.me Product Reviews27%Klaviyo: Email Marketing & SMS23%

Best Selling Products

CRAYON A SOURCILS BROW FILLER - DARK BROWN#1

CRAYON A SOURCILS BROW FILLER - DARK BROWN

€12.90≈ $14

LA BEAUTY SPONGE#2

LA BEAUTY SPONGE

€14.90≈ $16

SET DUO HOUPPETTES#3

SET DUO HOUPPETTES

€12.90≈ $14

COCOA - CRAYON A LEVRES LIP LINER#4

COCOA - CRAYON A LEVRES LIP LINER

€9.90≈ $11

PRUNE - CRAYON A LEVRES BETTER THAN BUTTER#5

PRUNE - CRAYON A LEVRES BETTER THAN BUTTER

€12.90≈ $14

BROWNIE - CRAYON A LEVRES LIP LINER#6

BROWNIE - CRAYON A LEVRES LIP LINER

€9.90≈ $11

HOT CHOCOLATE - BETTER THAN BUTTER#7

HOT CHOCOLATE - BETTER THAN BUTTER

€12.90≈ $14

CHÂTAIGNE - CRAYON A LEVRES LIP LINER#8

CHÂTAIGNE - CRAYON A LEVRES LIP LINER

€9.90≈ $11

ESPRESSO - CRAYON A LEVRES BETTER THAN BUTTER#9

ESPRESSO - CRAYON A LEVRES BETTER THAN BUTTER

€12.90≈ $14

CARAMEL - CRAYON A LEVRES LIP LINER#10

CARAMEL - CRAYON A LEVRES LIP LINER

€9.90≈ $11

Analyzing...
Bounce Rate
31.8%
Pages/Visit
4.9
Avg. Time on Site
3m 19s
Avg. Product Price
€13

≈ $14 USD

Range: €9 - €27

Rating Breakdown

Trustpilot100/100
Business Quality80/100
Traffic Growth70/100
Revenue Performance22/100
Marketing Efficiency7/100

Traffic Sources

organic39.7%
direct37.2%
paid16.5%
social3.6%
referral3.0%

Trustpilot Rating

4.8

2,307 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇫🇷France
77.6%
🇧🇪Belgium
11.8%
🇨🇦Canada
9.4%
🇺🇸United States
1.2%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (11)

Trustpilot3.5ShopKlaviyo: Email Marketing & SMSYotpo Reviews & UGCForm Builder4.8Pre-Order0Mailchimp4.8BlockEmbed initNova curReCharge Subscriptions

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Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz

L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz

67
$10.98+19%
Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count

63
$10.82+200%
Color Changing Foundation Stick, White Foundation for Mature Skin, Medium | Foundation Stick with Detachable Brush Moisturizing, Long-lasting Dewy Finish, Primer for Face Before Makeup Even Skin Tone

Color Changing Foundation Stick, White Foundation for Mature Skin, Medium | Foundation Stick with Detachable Brush Moisturizing, Long-lasting Dewy Finish, Primer for Face Before Makeup Even Skin Tone

62
$19.99+19%
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer for Smoothing Skin & Gripping Makeup, Moisturizing & Priming, Vegan & Cruelty-Free, 0.811 Fl Oz

58
$10.00+33%
See all trending Makeup products

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Frequently Asked Questions About AMS BEAUTY

Is AMS BEAUTY a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, AMS BEAUTY is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is AMS BEAUTY safe to buy from? Is it a scam?

AMS BEAUTY has a Trustpilot rating of 4.8/5 based on 2,307 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (49/100).

What is AMS BEAUTY's EcomScout rating and what does it mean?

AMS BEAUTY has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does AMS BEAUTY generate?

AMS BEAUTY receives approximately 114.3K visits per year with estimated monthly revenue of $3.3K - $6.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does AMS BEAUTY use?

We detected 11 Shopify apps on AMS BEAUTY, including Trustpilot, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against AMS BEAUTY. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

AMS BEAUTY Shopify store analysis • Makeup • Beauty & Personal Care • Unlikely Dropshipper • Rating: B+

Last updated: August 13, 2026

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