Anthony
anthony.comAnthony receives an EcomScout Rating of A (54/100), ranking #7,574 out of 146,080 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 416.5K visits per year with estimated revenue of $34.4K - $86.0K/mo. It offers 103 products at an average price of $33.
Store descriptionAnthony was born from men’s search for products crafted to their specific skin and grooming needs. The result is a collection of innovative, straightforward and benefits-driven skincare formulas. Our simple to use, award-winning products, are designed to bring you high performance care fused with natural ingredients.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 52%, Direct 22%, Mail 20%, Social 3%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $33 (range: $22 – $50). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $2.0K/mo in paid search ($23.9K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.1/5 based on 3 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (76%), GB (6%), IN (5%).
Best-selling product: Glycolic Facial Cleanser ($30.00). Other top sellers include All Purpose Facial Moisturizer, Invigorating Rush Hair + Body Wash, Facial Scrub.
Skincare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Skincare market generates $10M/month across 7,392 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •90% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Skincare stores earn $11K+/month
- •This store outperforms 89% of Skincare competitors
- •Cleansers shows highest opportunity with $1,540 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •102 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1Glycolic Facial Cleanser
$30.00
#2All Purpose Facial Moisturizer
$32.00
#3Invigorating Rush Hair + Body Wash
$30.00
#4Facial Scrub
$40.00
#5Ingrown Hair Treatment
$30.00
#6No Sweat Body Defense
$22.00
#7High Performance Vitamin C Facial Serum
$50.00
#8Day Cream SPF 30
$36.00
#9Shave Cream
$24.00
#10After Shave Balm
$24.00
Range: $22 - $50
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$2K
Google Ads estimate
Yearly Ad Budget
$24K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| face lotionEasy | 2K | $1.73 | $1.3K |
| anthony's productsEasy | 720 | - | - |
| difference between eau de toilette and eau de parfumEasy | 400 | - | - |
| lotion for menEasy | 360 | $0.77 | $31 |
| anthony skinEasy | 270 | $0.43 | $1 |
Trustpilot Rating
3 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
Best Seller Insights by Burst
ReelUp‑Shoppable Videos+Reels
Klaviyo Reviews
Infinite Product Options
C: Mega MenuE-commerce Platform
ShopifySales Channels
CDN
AWS CloudFrontPayment
Shopify PaymentsJavaScript
Reviews
Similar Stores
View all →Trending Skincare Products
Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.
Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)
Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce
Frequently Asked Questions About Anthony
Is Anthony a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Anthony is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Anthony safe to buy from? Is it a scam?
Anthony has a Trustpilot rating of 3.1/5 based on 3 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (54/100).
What is Anthony's EcomScout rating and what does it mean?
Anthony has an EcomScout rating of A (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Anthony generate?
Anthony receives approximately 416.5K visits per year with estimated monthly revenue of $34.4K - $86.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Anthony use?
We detected 5 Shopify apps on Anthony, including Best Seller Insights by Burst, ReelUp‑Shoppable Videos+Reels, Klaviyo Reviews and more. The store uses the "Blog Search | OG 29.12.2025 | Anthony" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Skincare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Anthony. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.