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44/100
EcomScout

Apotheke receives an EcomScout Rating of B+ (44/100), ranking #19,199 out of 209,233 Shopify stores we track. This Home Fragrances Home & Garden store attracts 496.7K visits per year with estimated revenue of $26.2K - $57.7K/mo. It offers 209 products at an average price of $55.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$26.2K - $57.7K/mo
Est. Traffic/mo
41.4K
Products
209
Top Market
US (73%)
Top Channel
direct (13%)
Trustpilot
3.5/5 (0)

Store Intelligence Summary

Traffic breakdown: direct 13%, referral 5%.

Product pricing: Average price of $55 (range: $20 – $99). Mid-range pricing strategy.

Ad spend: Estimated $5.5K/mo in paid search ($65.8K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.5/5. Good standing with customers.

Top markets: US (73%), PK (6%), CA (5%).

Best-selling product: APOTHEKE Studio Gift Certificate ($74.04). Other top sellers include Jones Road Beauty X APOTHEKE 10.5 oz Candle, Midnight Orchid - NYBG X Apotheke, Classic Mystery Box Subscription.

How is the EcomScout Rating calculated? The B+ grade (44/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Fragrances Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$65K/mo
Total Stores
6
Avg Revenue
$11K/mo
Top 10% Threshold
$46K/mo

Competition Breakdown

50%
33%
17%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Fragrances market generates $0M/month across 6 stores
  • Top 10% of Home Fragrances stores earn $46K+/month
  • This store outperforms 77% of Home Fragrances competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
46.9%
Pages/Visit
2.9
Avg. Time on Site
1m 28s
Avg. Product Price
$55

Range: $20 - $99

Rating Breakdown

Business Quality80/100
Marketing Efficiency55/100
Revenue Performance51/100
Traffic Growth40/100

Traffic Sources

direct13.1%
referral5.1%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$5K

Google Ads estimate

Yearly Ad Budget

$66K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
candles75K$1.41$415
candle65K$0.80$8.5K
oil diffuser16K$0.72$1.7K
scent14K$1.06$6.5K
best candles8K$0.62$71

Trustpilot Rating

3.5

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
72.8%
🇵🇰Pakistan
5.5%
🇨🇦Canada
5.2%
🇩🇪Germany
4.5%
🇬🇧United Kingdom
3.3%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement

Recommendations

  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

eos Cashmere Body Mist, Vanilla Musk & Cozy Caramel, Hair Mist and Body Spray for Women, Moisturizing Formula with Hyaluronic Acid, Vegan, Cruelty-Free, 6 fl oz

eos Cashmere Body Mist, Vanilla Musk & Cozy Caramel, Hair Mist and Body Spray for Women, Moisturizing Formula with Hyaluronic Acid, Vegan, Cruelty-Free, 6 fl oz

91
$12.89+134%
Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz

Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz

90
$17.69+31%
Bodycology Long-Lasting Fragrance Body Mist, Cherry Blossom, 8 fl oz

Bodycology Long-Lasting Fragrance Body Mist, Cherry Blossom, 8 fl oz

90
$4.97+134%
Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special

Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special

90
$20.99+134%
Explore all trending products

Frequently Asked Questions About Apotheke

Is Apotheke a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Apotheke is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Apotheke safe to buy from? Is it a scam?

Apotheke has a Trustpilot rating of 3.5/5 based on 0 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (44/100).

What is Apotheke's EcomScout rating and what does it mean?

Apotheke has an EcomScout rating of B+ (44/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Apotheke generate?

Apotheke receives approximately 496.7K visits per year with estimated monthly revenue of $26.2K - $57.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Apotheke use?

We detected 7 Shopify apps on Apotheke, including Shop, Gorgias, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Fragrances store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Apotheke. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Fragrances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Apotheke Shopify store analysis • Home FragrancesHome & Garden • Unlikely Dropshipper • Rating: B+

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