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68/100
EcomScout

Areliaa receives an EcomScout Rating of S (68/100), ranking #1,721 out of 275,957 Shopify stores we track. This Makeup Beauty & Personal Care store attracts 2.7M visits per year with estimated revenue of $148.5K - $371.2K/mo. It offers 16 products at an average price of $26.

Store descriptionAreliaa Signature Lipstick — The clear lipstick that reads your pH and creates your perfect shade. Hydrating, long-lasting, won't bleed into fine lines. Buy 1 Get 1 Free.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$148.5K - $371.2K/mo
Est. Traffic/mo
222.6K
Products
16
Top Market
US (98%)
Top Channel
SocialPaid (42%)
Trustpilot
4.5/5 (1,323)

Store Intelligence Summary

Traffic breakdown: SocialPaid 42%, DisplayAds 24%, Direct 13%, Mail 7%.

Product pricing: Average price of $26. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $471/mo in paid search ($5.7K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.5/5 based on 1,323 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (98%), IN (1%), BR (1%).

Best-selling product: 3x Areliaa Signature Lipstick (B2G1) ($24.75). Other top sellers include Areliaa Signature Lipstick, Areliaa Signature Lipstick., Areliaa Complete Lip Kit.

How is the EcomScout Rating calculated? The S grade (68/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Makeup Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup market generates $2M/month across 1,478 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Makeup stores earn $6K+/month
  • This store outperforms 81% of Makeup competitors
  • High average order value ($183) suggests premium positioning works well
Analyzing...
Bounce Rate
55.8%
Pages/Visit
2.2
Avg. Time on Site
1m 50s
Avg. Product Price
$26

Range: $0 - $60

Rating Breakdown

Trustpilot100/100
Business Quality76/100
Revenue Performance69/100
Traffic Growth65/100
Marketing Efficiency27/100

Traffic Sources

SocialPaid42.4%
DisplayAds23.6%
Direct12.9%
Mail7.5%
SearchPaid6.2%
Referrals2.7%
SearchOrganic2.4%
SocialOrganic2.3%
GenAi0.0%
Affiliate0.0%

Marketing & Ad Spend

Monthly Ad Spend

$471

Google Ads estimate

Yearly Ad Budget

$6K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
araliaEasy3K$0.30$3
blue lipstickEasy2K$0.66$17
ariellaEasy2K$0.29$24
nyx lipstickEasy2K$0.44$352
fenty lipstickEasy630--

Trustpilot Rating

4.5

1,323 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
97.9%
🇮🇳India
0.8%
🇧🇷Brazil
0.7%
🇲🇾Malaysia
0.7%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Top Keywords

areliaaareliaa lipsticklip stainareliaa,commerle norman lipstick for older women

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Reviews

Loox Photo ReviewsLoox

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Analytics

Google Analytics

Product Recommendations

Octane AI: Advanced Quiz Maker

Video

YouTube

Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

100
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e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

94
$10.00+98%
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

93
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L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

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Frequently Asked Questions About Areliaa

Is Areliaa a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Areliaa is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Areliaa safe to buy from? Is it a scam?

Areliaa has a Trustpilot rating of 4.5/5 based on 1,323 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (68/100).

What is Areliaa's EcomScout rating and what does it mean?

Areliaa has an EcomScout rating of S (68/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Areliaa generate?

Areliaa receives approximately 2.7M visits per year with estimated monthly revenue of $148.5K - $371.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Areliaa use?

We detected 4 Shopify apps on Areliaa, including ParcelWILL Order Tracking, Klaviyo Reviews, Checkout Buddy and more. The store uses the "Pay+ / Last Version" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Areliaa. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Areliaa Shopify store analysis • MakeupBeauty & Personal Care • Likely Dropshipper • Rating: S

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