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B+
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armstrongflooring.com

armstrongflooring.au
B+
43/100
EcomScout

armstrongflooring.com receives an EcomScout Rating of B+ (43/100), ranking #103,079 out of 1,200,796 Shopify stores we track. This Flooring Home & Garden store attracts 190.8K visits per year with estimated revenue of $9.3K - $20.5K/mo. It offers 443 products.

Analysis by EcomScout Research Team · How we calculate ratings

FlooringHome & GardenVinyl Flooring
Est. Revenue/mo
$9.3K - $20.5K/mo
Est. Traffic/mo
15.9K
Products
443
Top Market
AU (90%)
Top Channel
organic (71%)

Store Intelligence Summary

Traffic breakdown: organic 71%, direct 22%, referral 6%.

00

Top markets: AU (90%), US (4%), IN (3%).

Best-selling product: Wallflex | Mushroom. Other top sellers include Natralis | Bilby, Wallflex | Neutral White, Wallflex | Alabaster.

How is the EcomScout Rating calculated? The B+ grade (43/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Flooring Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.2M/mo
Total Stores
399
Avg Revenue
$3K/mo
Top 10% Threshold
$48K/mo

Competition Breakdown

30%
40%
21%
5%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Flooring market generates $1M/month across 399 stores
  • •5% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Flooring stores earn $48K+/month
  • •This store outperforms 94% of Flooring competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Flooring

Shop73%Block73%Pre-Order34%Klaviyo: Email Marketing & SMS30%

Best Selling Products

Wallflex | Mushroom#1

Wallflex | Mushroom

Natralis | Bilby#2

Natralis | Bilby

Wallflex | Neutral White#3

Wallflex | Neutral White

Wallflex | Alabaster#4

Wallflex | Alabaster

Natural Creations EarthCuts | Sierra Soft White 457#5

Natural Creations EarthCuts | Sierra Soft White 457

Natralis | Eucalyptus#6

Natralis | Eucalyptus

Natural Creations EarthCuts | Genova Terrazzo 914#7

Natural Creations EarthCuts | Genova Terrazzo 914

Wallflex | Cool White#8

Wallflex | Cool White

Accolade Plus | Spice White#9

Accolade Plus | Spice White

Accolade Plus | Camden Grey#10

Accolade Plus | Camden Grey

Analyzing...
Bounce Rate
57.2%
Pages/Visit
1.8
Avg. Time on Site
27s

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Revenue Performance48/100
Marketing Efficiency7/100

Traffic Sources

organic71.4%
direct21.7%
referral5.9%
paid0.0%
social0.0%

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
90.4%
🇺🇸United States
3.7%
🇮🇳India
3.3%
🇵🇭Philippines
2.6%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Enhance product descriptions, add more images, and expand catalog
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

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Frequently Asked Questions About armstrongflooring.com

Is armstrongflooring.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, armstrongflooring.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is armstrongflooring.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for armstrongflooring.com. However, our EcomScout rating is B+ (43/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is armstrongflooring.com's EcomScout rating and what does it mean?

armstrongflooring.com has an EcomScout rating of B+ (43/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does armstrongflooring.com generate?

armstrongflooring.com receives approximately 190.8K visits per year with estimated monthly revenue of $9.3K - $20.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does armstrongflooring.com use?

App detection data for armstrongflooring.com is being updated.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Flooring store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against armstrongflooring.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Flooring store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

armstrongflooring.com Shopify store analysis • Flooring • Home & Garden • Unlikely Dropshipper • Rating: B+

Last updated: August 10, 2026

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