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Army and Outdoors

armyandoutdoors.com
43/100
EcomScout

Army and Outdoors receives an EcomScout Rating of B+ (43/100), ranking #19,957 out of 200,998 Shopify stores we track. This Hunting & Camping Gear Sports & Outdoors store attracts 590.6K visits per year with estimated revenue of $20.9K - $45.2K/mo. It offers 2.5K+ products at an average price of $41.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$20.9K - $45.2K/mo
Est. Traffic/mo
49.2K
Products
2.5K+
Top Market
US (65%)
Top Channel
direct (14%)
Est. Ad Spend/mo
$2.6K

Store Intelligence Summary

Traffic breakdown: direct 14%, referral 12%.

Product pricing: Average price of $41 (range: $3 – $133). Mid-range pricing strategy.

Ad spend: Estimated $2.6K/mo in paid search ($30.7K/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: US (65%), CA (7%), GB (5%).

Best-selling product: RUSH ($5). Other top sellers include East German Rain Camouflage Trousers, East German Rain Camouflage Shirt, Swiss Alpenflage M83 Trousers.

How is the EcomScout Rating calculated? The B+ grade (43/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hunting & Camping Gear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$45K/mo
Total Stores
1
Avg Revenue
$45K/mo
Top 10% Threshold
$45K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hunting & Camping Gear market generates $0M/month across 1 stores
  • This store outperforms 0% of Hunting & Camping Gear competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
44.7%
Pages/Visit
3.0
Avg. Time on Site
49s
Avg. Product Price
$41

Range: $3 - $133

Rating Breakdown

Business Quality80/100
Marketing Efficiency55/100
Traffic Growth45/100
Revenue Performance44/100

Traffic Sources

direct14.0%
referral11.7%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$3K

Google Ads estimate

Yearly Ad Budget

$31K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
military surplus29K$0.47$3.9K
military surplus clothing720$0.52$77
grunt.com630$0.19$97
woodland camo pantsEasy320$0.54$1
army navy outdoors270--

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
65.4%
🇨🇦Canada
7.2%
🇬🇧United Kingdom
5.0%
🇮🇹Italy
2.9%
🇧🇷Brazil
2.5%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

MalloMe Sleeping Bags for Adults Cold Weather & Warm - Backpacking Camping Sleeping Bag for Kids 10-12, Girls, Boys - Lightweight Compact Camping Essentials Gear Accessories Hiking Sleep Must Haves

MalloMe Sleeping Bags for Adults Cold Weather & Warm - Backpacking Camping Sleeping Bag for Kids 10-12, Girls, Boys - Lightweight Compact Camping Essentials Gear Accessories Hiking Sleep Must Haves

100
$21.99+102%
Collapsible Portable LED Camping Lantern XTAUTO Lightweight Waterproof Solar USB Rechargeable LED Flashlight Survival Kits for Indoor Outdoor Home Emergency Light Power Outages Hiking Hurricane 4-Pack

Collapsible Portable LED Camping Lantern XTAUTO Lightweight Waterproof Solar USB Rechargeable LED Flashlight Survival Kits for Indoor Outdoor Home Emergency Light Power Outages Hiking Hurricane 4-Pack

100
$20.99+163%
Sleeping Bags for Adults Backpacking Lightweight Waterproof- Cold Weather Sleeping Bag for Girls Boys Mens for Warm Camping Hiking Outdoor Travel Hunting with Compression Bags

Sleeping Bags for Adults Backpacking Lightweight Waterproof- Cold Weather Sleeping Bag for Girls Boys Mens for Warm Camping Hiking Outdoor Travel Hunting with Compression Bags

99
$24.99+186%
Glocusent 135 LED Ultra Bright Camping Lantern, Up to 200H, 5000mAh Camping Lights with 3 Colors & 5 Brightness, SOS, Max 1500LM, Rechargeable Lantern for Power Outages Camping Hiking Emergency

Glocusent 135 LED Ultra Bright Camping Lantern, Up to 200H, 5000mAh Camping Lights with 3 Colors & 5 Brightness, SOS, Max 1500LM, Rechargeable Lantern for Power Outages Camping Hiking Emergency

97
$21.99+163%
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Frequently Asked Questions About Army and Outdoors

Is Army and Outdoors a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Army and Outdoors is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Army and Outdoors safe to buy from? Is it a scam?

We don't have Trustpilot review data for Army and Outdoors. However, our EcomScout rating is B+ (43/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Army and Outdoors's EcomScout rating and what does it mean?

Army and Outdoors has an EcomScout rating of B+ (43/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Army and Outdoors generate?

Army and Outdoors receives approximately 590.6K visits per year with estimated monthly revenue of $20.9K - $45.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Army and Outdoors use?

We detected 3 Shopify apps on Army and Outdoors, including Klaviyo: Email Marketing & SMS, Block, Back in Stock.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hunting & Camping Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Army and Outdoors. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hunting & Camping Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Army and Outdoors Shopify store analysis • Hunting & Camping GearSports & Outdoors • Unlikely Dropshipper • Rating: B+

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