Back to Stores
Asan homepage screenshot
54/100
EcomScout

Asan receives an EcomScout Rating of A+ (54/100), ranking #8,946 out of 200,211 Shopify stores we track. This Menstrual Health Health & Wellness store attracts 321.1K visits per year with estimated revenue of $19.9K - $39.7K/mo. It offers 12 products at an average price of $26.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$19.9K - $39.7K/mo
Est. Traffic/mo
26.8K
Products
12
Top Market
US (35%)
Top Channel
referral (22%)
Trustpilot
4.4/5 (15)

Store Intelligence Summary

Traffic breakdown: referral 22%, direct 12%.

Product pricing: Average price of $26 (range: $10 – $75). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $245/mo in paid search ($2.9K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.4/5 based on 15 reviews. Good standing with customers.

Top markets: US (35%), GB (30%), IN (16%).

Best-selling product: Two Asan Cups @50% off ($24.95). Other top sellers include Asan Menstrual Cup, Asan Cup + Cleanser, OneDrop Menstrual Cup Cleanser.

How is the EcomScout Rating calculated? The A+ grade (54/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Menstrual Health Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$94K/mo
Total Stores
3
Avg Revenue
$31K/mo
Top 10% Threshold
$135K/mo

Competition Breakdown

33%
33%
33%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Menstrual Health market generates $0M/month across 3 stores
  • 33% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Menstrual Health stores earn $135K+/month
  • This store outperforms 77% of Menstrual Health competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
59.2%
Pages/Visit
1.9
Avg. Time on Site
1m 40s
Avg. Product Price
$26

Range: $10 - $75

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth50/100
Revenue Performance44/100
Marketing Efficiency43/100

Traffic Sources

referral21.6%
direct11.7%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$245

Google Ads estimate

Yearly Ad Budget

$3K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
period cupEasy4K$4.87$4.5K
reusable menstrual discEasy750--
menstrual disc vs cupEasy135--
tampon tax uk80--
best menstrual cup uk4--

Trustpilot Rating

4.4

15 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
34.7%
🇬🇧United Kingdom
30.3%
🇮🇳India
16.1%
🇵🇰Pakistan
9.8%
🇪🇸Spain
7.8%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Recommendations

  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About Asan

Is Asan a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Asan is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Asan safe to buy from? Is it a scam?

Asan has a Trustpilot rating of 4.4/5 based on 15 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (54/100).

What is Asan's EcomScout rating and what does it mean?

Asan has an EcomScout rating of A+ (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Asan generate?

Asan receives approximately 321.1K visits per year with estimated monthly revenue of $19.9K - $39.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Asan use?

We detected 6 Shopify apps on Asan, including Shop, Judge.me Product Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Menstrual Health store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Asan. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Menstrual Health store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Asan Shopify store analysis • Menstrual HealthHealth & Wellness • Unlikely Dropshipper • Rating: A+

Last updated: