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ashelle.com.au

ashelle.com.au
39/100
EcomScout

ashelle.com.au receives an EcomScout Rating of B (39/100), ranking #83,519 out of 933,846 Shopify stores we track. This Skin Care and Makeup Beauty & Personal Care store attracts 34.5K visits per year with estimated revenue of $6.4K - $12.4K/mo. It offers 112 products at an average price of A$139.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$6.4K - $12.4K/mo
Est. Traffic/mo
2.9K
Products
112
Top Market
AU (53%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of A$139 (range: A$20 – A$665) — ≈ $92 USD. Mid-range pricing strategy.

0

Top markets: AU (53%), US (47%).

Best-selling product: LORDE + BELLE : Mini Repair Serum (A$50). Other top sellers include LORDE + BELLE Lip Xperience Kit, LORDE + BELLE : C+ Brightening Booster, LORDE + BELLE : Hydra-V Moisturizer.

How is the EcomScout Rating calculated? The B grade (39/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Skin Care and Makeup Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$48K/mo
Total Stores
19
Avg Revenue
$3K/mo
Top 10% Threshold
$28K/mo

Competition Breakdown

32%
42%
26%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Skin Care and Makeup market generates $0M/month across 19 stores
  • 74% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Skin Care and Makeup stores earn $28K+/month
  • This store outperforms 91% of Skin Care and Makeup competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
34.7%
Pages/Visit
1.1
0
Avg. Product Price
A$139

≈ $92 USD

Range: A$20 - A$665

Rating Breakdown

Business Quality100/100
Traffic Growth60/100
Revenue Performance35/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Top Countries

🇦🇺Australia
53.2%
🇺🇸United States
46.8%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

100
$35.00+313%
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

94
$10.00+98%
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

93
$20.00+98%
L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

88
$9.97+235%
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Frequently Asked Questions About ashelle.com.au

Is ashelle.com.au a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, ashelle.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is ashelle.com.au safe to buy from? Is it a scam?

We don't have Trustpilot review data for ashelle.com.au. However, our EcomScout rating is B (39/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is ashelle.com.au's EcomScout rating and what does it mean?

ashelle.com.au has an EcomScout rating of B (39/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does ashelle.com.au generate?

ashelle.com.au receives approximately 34.5K visits per year with estimated monthly revenue of $6.4K - $12.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does ashelle.com.au use?

We detected 2 Shopify apps on ashelle.com.au, including Shop, A0gkci.ruhied.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Skin Care and Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against ashelle.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skin Care and Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

ashelle.com.au Shopify store analysis • Skin Care and MakeupBeauty & Personal Care • Unlikely Dropshipper • Rating: B

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