Ask Mummy & Daddy
askmummyanddaddy.comAsk Mummy & Daddy receives an EcomScout Rating of B+ (47/100), ranking #39,740 out of 907,554 Shopify stores we track. This Sweets & Confectionery Food & Beverage store attracts 110.3K visits per year with estimated revenue of $1.5K - $3.0K/mo. It offers 86 products at an average price of £5.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 17%, organic 13%, direct 9%, social 8%.
Product pricing: Average price of £5 (range: £3 – £8) — ≈ $5.86 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $39/mo in paid search ($468/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.9/5 based on 40 reviews. Good standing with customers.
Top markets: GB (77%), US (23%).
Best-selling product: Reindeer Poo (£3.99). Other top sellers include Sparkling Wine Gummies, Gin Fizz Gummies, Bubbly Rosé Gummies.
Sweets & Confectionery Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Sweets & Confectionery market generates $0M/month across 47 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Sweets & Confectionery stores earn $42K+/month
- •This store outperforms 96% of Sweets & Confectionery competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Sweets & Confectionery
Best Selling Products
#1Reindeer Poo
£3.99≈ $5.07
#2Sparkling Wine Gummies
£3.49≈ $4.43
#3Gin Fizz Gummies
£3.49≈ $4.43
#4Bubbly Rosé Gummies
£3.49≈ $4.43
#5Italian Spritz
£3.29≈ $4.18
#6Cocktail Mix Share Bag
£6.50≈ $8.26
#7Passionfruit Martini
£3.49≈ $4.43
#8Strawberry Daiquiri
£3.49≈ $4.43
#9Happy Easter 1L Share Tub
£7.99≈ $10
#10Sour Cherries Gift Box
£4.99≈ $6.34
≈ $5.86 USD
Range: £3 - £8
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$39
Google Ads estimate
Yearly Ad Budget
$468
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| gourmet gummy bearsEasy | 400 | $0.46 | $14 |
| classic sweetsEasy | 65 | - | - |
| mother day ukEasy | 44 | - | - |
Trustpilot Rating
40 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
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Frequently Asked Questions About Ask Mummy & Daddy
Is Ask Mummy & Daddy a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Ask Mummy & Daddy is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Ask Mummy & Daddy safe to buy from? Is it a scam?
Ask Mummy & Daddy has a Trustpilot rating of 3.9/5 based on 40 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (47/100).
What is Ask Mummy & Daddy's EcomScout rating and what does it mean?
Ask Mummy & Daddy has an EcomScout rating of B+ (47/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Ask Mummy & Daddy generate?
Ask Mummy & Daddy receives approximately 110.3K visits per year with estimated monthly revenue of $1.5K - $3.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Ask Mummy & Daddy use?
We detected 6 Shopify apps on Ask Mummy & Daddy, including Shop, ReCharge Subscriptions, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Sweets & Confectionery store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Ask Mummy & Daddy. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Sweets & Confectionery store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.