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68/100
EcomScout

Asprey receives an EcomScout Rating of S (68/100), ranking #6,129 out of 1,188,913 Shopify stores we track. This Luxury Skincare and Fragrance Beauty & Personal Care store attracts 357.0K visits per year with estimated revenue of $198.9K - $386.8K/mo. It offers 1.5K products at an average price of £76.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$198.9K - $386.8K/mo
Est. Traffic/mo
29.8K
Products
1.5K
Top Market
US (51%)
Top Channel
organic (55%)
Trustpilot
3.7/5 (1)

Store Intelligence Summary

Traffic breakdown: organic 55%, direct 13%, paid 13%, referral 6%.

Product pricing: Average price of £76 (range: £38 – £200) — ≈ $97 USD. Mid-range pricing strategy.

Ad spend: Estimated $437/mo in paid search ($5.2K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.7/5 based on 1 reviews. Good standing with customers.

Top markets: US (51%), GB (23%), JP (6%).

Best-selling product: Purple Water Hand & Body Lotion, 360ml (£37.50). Other top sellers include Purple Water Shampoo, 360ml, Purple Water Shower Gel, 360ml, Purple Water Conditioner, 360ml.

How is the EcomScout Rating calculated? The S grade (68/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Luxury Skincare and Fragrance Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$305K/mo
Total Stores
1
Avg Revenue
$305K/mo
Top 10% Threshold
$305K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Luxury Skincare and Fragrance market generates $0M/month across 1 stores
  • 100% are enterprise stores (>$100K/mo) — competitive market
  • This store outperforms 0% of Luxury Skincare and Fragrance competitors
  • Low average order value ($0) — consider bundling or upsells

Top Apps in Luxury Skincare and Fragrance

Analyzing...
Bounce Rate
48.2%
Pages/Visit
2.0
Avg. Time on Site
23s
Avg. Product Price
£76

≈ $97 USD

Range: £38 - £200

Rating Breakdown

Business Quality80/100
Revenue Performance75/100
Traffic Growth75/100
Trustpilot55/100
Marketing Efficiency36/100

Traffic Sources

organic54.8%
direct13.0%
paid12.9%
referral5.7%
social1.4%

Marketing & Ad Spend

Monthly Ad Spend

$437

Google Ads estimate

Yearly Ad Budget

$5K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
aspreyEasy2K$0.40$17
asprey purple water lotion300--
asprey londonEasy180--
asprey jewelryEasy180--
asprey purple water fragranceEasy150--

Trustpilot Rating

3.7

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
50.7%
🇬🇧United Kingdom
23.5%
🇯🇵Japan
6.5%
🇮🇳India
3.8%
🇩🇪Germany
3.5%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

80
$10.12+92%
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

63
$19.00+173%
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

61
$9.12+17%
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

58
$12.99+17%
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Frequently Asked Questions About Asprey

Is Asprey a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Asprey is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Asprey safe to buy from? Is it a scam?

Asprey has a Trustpilot rating of 3.7/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (68/100).

What is Asprey's EcomScout rating and what does it mean?

Asprey has an EcomScout rating of S (68/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Asprey generate?

Asprey receives approximately 357.0K visits per year with estimated monthly revenue of $198.9K - $386.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Asprey use?

We detected 9 Shopify apps on Asprey, including Klevu Smart Search, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Luxury Skincare and Fragrance store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Asprey. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Luxury Skincare and Fragrance store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Asprey Shopify store analysis • Luxury Skincare and FragranceBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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