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52/100
EcomScout

Astonish receives an EcomScout Rating of A (52/100), ranking #42,335 out of 1,188,411 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 449.2K visits per year with estimated revenue of $5.2K - $10.0K/mo. It offers 109 products at an average price of £4.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$5.2K - $10.0K/mo
Est. Traffic/mo
37.4K
Products
109
Top Market
GB (50%)
Top Channel
organic (54%)
Trustpilot
4.1/5 (1,036)

Store Intelligence Summary

Traffic breakdown: organic 54%, social 19%, direct 14%, paid 12%.

Product pricing: Average price of £4 (range: £1 – £33) — ≈ $4.72 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.1/5 based on 1,036 reviews. Good standing with customers.

Top markets: GB (50%), US (20%), KR (9%).

Best-selling product: Astonish Monthly Essentials Bundle (£32.99). Other top sellers include Window & Glass Cleaner Eucalyptus & Lemon, Cream Cleaner Lemon, Multi-Purpose with Bleach.

How is the EcomScout Rating calculated? The A grade (52/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Skincare Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$9.6M/mo
Total Stores
7,392
Avg Revenue
$1K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

42%
48%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Skincare market generates $10M/month across 7,392 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 90% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Skincare stores earn $11K+/month
  • This store outperforms 89% of Skincare competitors
  • Cleansers shows highest opportunity with $1,540 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 102 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
51.5%
Pages/Visit
1.9
Avg. Time on Site
1m 3s
Avg. Product Price
£4

≈ $4.72 USD

Range: £1 - £33

Rating Breakdown

Business Quality100/100
Trustpilot90/100
Traffic Growth75/100
Revenue Performance27/100
Marketing Efficiency7/100

Traffic Sources

organic54.0%
social18.7%
direct13.6%
paid11.6%
referral2.1%

Trustpilot Rating

4.1

1,036 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
50.1%
🇺🇸United States
19.8%
🇰🇷South Korea
8.9%
🇮🇳India
8.4%
🇿🇦South Africa
4.2%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Skincare Products

Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

80
$10.12+92%
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

63
$19.00+173%
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

61
$9.12+17%
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

58
$12.99+17%
See all trending Skincare products

Frequently Asked Questions About Astonish

Is Astonish a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Astonish is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Astonish safe to buy from? Is it a scam?

Astonish has a Trustpilot rating of 4.1/5 based on 1,036 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (52/100).

What is Astonish's EcomScout rating and what does it mean?

Astonish has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Astonish generate?

Astonish receives approximately 449.2K visits per year with estimated monthly revenue of $5.2K - $10.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Astonish use?

We detected 6 Shopify apps on Astonish, including Shop, Trustpilot, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Skincare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Astonish. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Astonish Shopify store analysis • SkincareBeauty & Personal Care • Unlikely Dropshipper • Rating: A

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