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Yearly Traffic
244.6K
Est. Monthly Revenue
$27.2K - $63.5K/mo
Products
4
Global Rank
#1,295,387

Store Preview

Lumin website screenshot
Bounce Rate
58.3%
Pages/Visit
2.1
Avg. Time on Site
5m 10s
Avg. Product Price
$89

Range: $5 - $265

Rating Breakdown

Revenue Performance53/100

Small revenue ($20K-50K/month). Strong performance vs Haircare peers (+15 points). No growth data available. Good AOV ($75-150).

Traffic Growth45/100

Moderate traffic (200K-500K visits/year). No traffic growth data available. Good conversion rate (2-3%).

Business Quality61/100

Dropshipping detected (penalty: -4 points). Unknown category.

Trustpilot0/100

No Trustpilot data available.

Product Quality48/100

Minimal catalog (<10 products). Product quality: 25%. Good product value ($50-100 avg).

Marketing Efficiency7/100

No ad spend data available. Basic SEO presence (some keywords or clicks). No PPC data available. Limited keyword diversity. Cannot calculate marketing ROI (missing revenue or ad spend data).

Traffic Sources

Direct58.1%
Referrals20.0%
Search10.5%
Social10.4%
Paid Referrals1.1%
Mail0.1%

Top Countries

🌍US
88.0%
🌍CA
12.0%

Analysis

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Bolt 3.0 Demo Store

Dropshipping Detection

Likely dropshipping (80% confidence)

  • Suspicious pricing patterns
  • Duplicate product images detected
  • No blog content found
  • No About page found
  • No social media presence

Top Keywords

lumineux red light therapylumin atlas

Tech Stack & Apps

E-commerce Platform

Shopify

Countdown

Countdown Timer

Fonts

Google Fonts

Payment

Shopify Payments

About This Store Analysis

This page provides comprehensive analytics for Lumin, a Haircare store in the Beauty & Personal Care industry. Our EcomScout Rating of C (43/100) is based on multiple performance factors including revenue estimates, traffic metrics, customer reviews, and business quality indicators.

Use this data to benchmark your own store, research competitors, or discover successful ecommerce strategies. All metrics are estimates based on publicly available data and our proprietary analysis algorithms.

Data is refreshed regularly. Last updated: December 14, 2025. All information shown is publicly available business data.

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