Back to Stores
Au Jewellers homepage screenshot

Au Jewellers

au-jewellers.com
58/100
EcomScout

Au Jewellers receives an EcomScout Rating of A+ (58/100), ranking #6,202 out of 199,442 Shopify stores we track. This Apparel Fashion & Apparel store attracts 494.5K visits per year with estimated revenue of $93.5K - $202.6K/mo. It offers 257 products at an average price of $107.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$93.5K - $202.6K/mo
Est. Traffic/mo
41.2K
Products
257
Top Market
GB (100%)
Top Channel
direct (23%)
Trustpilot
4.1/5 (648)

Store Intelligence Summary

Traffic breakdown: direct 23%, referral 5%.

Product pricing: Average price of $107 (range: $69 – $147). Positioned in the premium segment.

Ad spend: Estimated $18/mo in paid search ($216/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.1/5 based on 648 reviews. Good standing with customers.

Top markets: GB (100%).

Best-selling product: 9ct Gold Filled Rope Chain 6mm ($99.99). Other top sellers include 9ct Gold Filled Belcher Bracelet 10mm, 9ct Gold Filled Belcher Chain 10mm, White Gold Filled Tulip Bracelet 10mm.

How is the EcomScout Rating calculated? The A+ grade (58/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.3M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $50M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 85% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
51.0%
Pages/Visit
3.5
Avg. Time on Site
2m 6s
Avg. Product Price
$107

Range: $69 - $147

Rating Breakdown

Trustpilot85/100
Business Quality80/100
Revenue Performance63/100
Traffic Growth40/100
Marketing Efficiency22/100

Traffic Sources

direct23.2%
referral4.7%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$18

Google Ads estimate

Yearly Ad Budget

$216

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
mens gold plated ringsEasy44$0.68$2

Trustpilot Rating

4.1

648 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Traffic and growth metrics are below average
  • Marketing efficiency and ROI need improvement

Recommendations

  • Invest in SEO, content marketing, and social media to drive more traffic
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

100
$18.89+257%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

99
$17.98+96%
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

99
$38.99+144%
Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

99
$18.89+257%
See all trending Apparel products

Frequently Asked Questions About Au Jewellers

Is Au Jewellers a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Au Jewellers is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Au Jewellers safe to buy from? Is it a scam?

Au Jewellers has a Trustpilot rating of 4.1/5 based on 648 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (58/100).

What is Au Jewellers's EcomScout rating and what does it mean?

Au Jewellers has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Au Jewellers generate?

Au Jewellers receives approximately 494.5K visits per year with estimated monthly revenue of $93.5K - $202.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Au Jewellers use?

We detected 11 Shopify apps on Au Jewellers, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Au Jewellers. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Au Jewellers Shopify store analysis • ApparelFashion & Apparel • Unlikely Dropshipper • Rating: A+

Last updated: