Back to Stores
Aura - Digital Security homepage screenshot

Aura - Digital Security

aura.com.mx
50/100
EcomScout

Aura - Digital Security receives an EcomScout Rating of A (50/100), ranking #29,587 out of 864,731 Shopify stores we track. This Fragrances Beauty & Personal Care store attracts 26.7K visits per year with estimated revenue of $692 - $1.3K/mo. It offers 163 products at an average price of MX$272.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$692 - $1.3K/mo
Est. Traffic/mo
2.2K
Products
163
Top Market
MX (94%)
Top Channel
N/A
Trustpilot
4.2/5 (1,163)

Store Intelligence Summary

Product pricing: Average price of MX$272 (range: MX$272 – MX$272) — ≈ $16 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.2/5 based on 1,163 reviews. Good standing with customers.

Top markets: MX (94%), CO (6%).

Best-selling product: Inspirado en Santal 33 by Le Labo (MX$272). Other top sellers include Inspirado en Coco Mademoiselle by Chanel, Inspirado en Baccarat Rouge by F Kurkdjian, Inspirado en L'Elixir La Vie Est Belle by Lancome.

How is the EcomScout Rating calculated? The A grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fragrances Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$10.4M/mo
Total Stores
1,955
Avg Revenue
$5K/mo
Top 10% Threshold
$112K/mo

Competition Breakdown

23%
39%
22%
5%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Fragrances market generates $10M/month across 1,955 stores
  • 11% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Fragrances stores earn $112K+/month
  • This store outperforms 95% of Fragrances competitors
  • Low average order value ($0) — consider bundling or upsells
  • 214 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
34.1%
Pages/Visit
2.4
Avg. Time on Site
59s
Avg. Product Price
MX$272

≈ $16 USD

Range: MX$272 - MX$272

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth60/100
Revenue Performance35/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.2

1,163 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇲🇽Mexico
93.6%
🇨🇴Colombia
6.4%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Trending Fragrances Products

Products gaining popularity in Fragrances right now, based on Amazon & Google Trends data.

eos Cashmere Body Mist, Vanilla Musk & Cozy Caramel, Hair Mist and Body Spray for Women, Moisturizing Formula with Hyaluronic Acid, Vegan, Cruelty-Free, 6 fl oz

eos Cashmere Body Mist, Vanilla Musk & Cozy Caramel, Hair Mist and Body Spray for Women, Moisturizing Formula with Hyaluronic Acid, Vegan, Cruelty-Free, 6 fl oz

91
$12.89+134%
Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz

Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz

90
$17.69+31%
Bodycology Long-Lasting Fragrance Body Mist, Cherry Blossom, 8 fl oz

Bodycology Long-Lasting Fragrance Body Mist, Cherry Blossom, 8 fl oz

90
$4.97+134%
Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special

Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special

90
$20.99+134%
See all trending Fragrances products

Frequently Asked Questions About Aura - Digital Security

Is Aura - Digital Security a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Aura - Digital Security is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Aura - Digital Security safe to buy from? Is it a scam?

Aura - Digital Security has a Trustpilot rating of 4.2/5 based on 1,163 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (50/100).

What is Aura - Digital Security's EcomScout rating and what does it mean?

Aura - Digital Security has an EcomScout rating of A (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Aura - Digital Security generate?

Aura - Digital Security receives approximately 26.7K visits per year with estimated monthly revenue of $692 - $1.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Aura - Digital Security use?

App detection data for Aura - Digital Security is being updated.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fragrances store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Aura - Digital Security. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fragrances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Aura - Digital Security Shopify store analysis • FragrancesBeauty & Personal Care • Unlikely Dropshipper • Rating: A

Last updated: