Aura House
aurahouse.comAura House receives an EcomScout Rating of B+ (44/100), ranking #18,770 out of 201,387 Shopify stores we track. This Home Fragrance Home & Garden store attracts 238.0K visits per year with estimated revenue of $10.6K - $23.4K/mo. It offers 32 products at an average price of $42.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 32%, referral 9%.
Product pricing: Average price of $42 (range: $1 – $120). Mid-range pricing strategy.
Ad spend: Estimated $2.7K/mo in paid search ($32.7K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.9/5 based on 16 reviews. Good standing with customers.
Top markets: US (85%), MX (12%), ID (1%).
Best-selling product: Collins ($40). Other top sellers include Aura Scent Diffuser, Coast, Dubai.
Home Fragrance Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Fragrance market generates $0M/month across 39 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •85% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Home Fragrance stores earn $21K+/month
- •This store outperforms 94% of Home Fragrance competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Home Fragrance
Best Selling Products
Range: $1 - $120
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$3K
Google Ads estimate
Yearly Ad Budget
$33K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| essential oils | 68K | $0.99 | $42.0K |
| oil diffuser | 16K | $0.72 | $1.7K |
| sajeEasy | 8K | - | - |
| air wickEasy | 5K | $0.42 | $795 |
| white barn candlesEasy | 5K | $0.46 | $20 |
Trustpilot Rating
16 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
View all →Frequently Asked Questions About Aura House
Is Aura House a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Aura House is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Aura House safe to buy from? Is it a scam?
Aura House has a Trustpilot rating of 3.9/5 based on 16 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (44/100).
What is Aura House's EcomScout rating and what does it mean?
Aura House has an EcomScout rating of B+ (44/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Aura House generate?
Aura House receives approximately 238.0K visits per year with estimated monthly revenue of $10.6K - $23.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Aura House use?
We detected 15 Shopify apps on Aura House, including Pre-Order, Sale Badge, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Fragrance store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Aura House. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Fragrance store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.