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AuraNaturals

auranaturals.com
43/100
EcomScout

AuraNaturals receives an EcomScout Rating of B+ (43/100), ranking #35,129 out of 481,851 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 112.6K visits per year with estimated revenue of $8.6K - $17.3K/mo. It offers 47 products at an average price of $36.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$8.6K - $17.3K/mo
Est. Traffic/mo
9.4K
Products
47
Top Market
US (100%)
Top Channel
direct (34%)
Trustpilot
2.4/5 (41)

Store Intelligence Summary

Traffic breakdown: direct 34%.

Product pricing: Average price of $36 (range: $26 – $40). Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 2.4/5 based on 41 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (100%).

Best-selling product: Frankincense ($29.95). Other top sellers include Frankincense Balm, Pain Relief, Pain Relief Balm.

How is the EcomScout Rating calculated? The B+ grade (43/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Specialty Foods Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$19.4M/mo
Total Stores
3,695
Avg Revenue
$5K/mo
Top 10% Threshold
$75K/mo

Competition Breakdown

21%
41%
24%
6%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Specialty Foods market generates $19M/month across 3,695 stores
  • 8% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Specialty Foods stores earn $75K+/month
  • This store outperforms 93% of Specialty Foods competitors
  • Low average order value ($0) — consider bundling or upsells
  • 278 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
17.5%
Pages/Visit
4.4
Avg. Time on Site
2m 6s
Avg. Product Price
$36

Range: $26 - $40

Rating Breakdown

Business Quality76/100
Traffic Growth75/100
Trustpilot40/100
Revenue Performance31/100

Traffic Sources

direct34.5%
organic0.0%
paid0.0%
social0.0%
referral0.0%

Trustpilot Rating

2.4

41 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
100.0%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About AuraNaturals

Is AuraNaturals a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, AuraNaturals is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is AuraNaturals safe to buy from? Is it a scam?

AuraNaturals has a Trustpilot rating of 2.4/5 based on 41 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (43/100).

What is AuraNaturals's EcomScout rating and what does it mean?

AuraNaturals has an EcomScout rating of B+ (43/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does AuraNaturals generate?

AuraNaturals receives approximately 112.6K visits per year with estimated monthly revenue of $8.6K - $17.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does AuraNaturals use?

We detected 10 Shopify apps on AuraNaturals, including Shop, Trustpilot, Loox Photo Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Specialty Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against AuraNaturals. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

AuraNaturals Shopify store analysis • Specialty FoodsFood & Beverage • Likely Dropshipper • Rating: B+

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