Aurora World
auroraworld.co.ukAurora World receives an EcomScout Rating of C+ (29/100), ranking #156,955 out of 483,268 Shopify stores we track. This Hair Care & Extensions Beauty & Personal Care store. It offers 1.0K products at an average price of £15.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of £15 (range: £8 – £45) — ≈ $19 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $6/mo in paid search ($72/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.1/5 based on 275 reviews. Good standing with customers.
Best-selling product: Palm Pals Happy B'day Cake 20cm Soft Toy (£14.99). Other top sellers include Palm Pals Betsy Chick Medium Soft Toy, Palm Pals Ax Axolotl Medium Soft Toy, Palm Pals Wizard Pig Soft Toy.
Hair Care & Extensions Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Hair Care & Extensions market generates $2M/month across 507 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Hair Care & Extensions stores earn $52K+/month
- •This store outperforms 91% of Hair Care & Extensions competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Hair Care & Extensions
Best Selling Products
#1Palm Pals Happy B'day Cake 20cm Soft Toy
£14.99≈ $19
#2Palm Pals Betsy Chick Medium Soft Toy
£14.99≈ $19
#3Palm Pals Ax Axolotl Medium Soft Toy
£14.99≈ $19
#4Palm Pals Wizard Pig Soft Toy
£8.99≈ $11
#5Eco Nation Goat Soft Toy
£19.99≈ $25
#6Mary Meyer Taggies Sherbet Lamb Soft Toys
£29.99≈ $38
#7Borealis Bruce Highland Cow Soft Toy
£45≈ $57
#8Moomin Standing with Pink Flower Soft Toy
£14.99≈ $19
#9Sparkle Tales Earmuffs Fungi Soft Toy
£7.99≈ $10
#10BT21 RJ Medium Soft Toy
£29.99≈ $38
≈ $19 USD
Range: £8 - £45
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$6
Google Ads estimate
Yearly Ad Budget
$72
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| aurora bears | 55 | - | - |
| scottish teddy bearEasy | 44 | $0.57 | - |
Trustpilot Rating
275 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (8)
TrustpilotSimilar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Aussie Miracle Moist with Avocado & Jojoba Oil, Paraben Free Conditioner, 26.2 fl oz
ZVOREI 8Pcs Hair Brushes Set with 4Pcs Topsy Hair Tail Tools 1Pcs Bristle Teasing Hair Brush 1Pcs Edge Control Brush 2Pcs Metal Pin Rat Tail Combs for Woman Girl hair Styling,Edge&Back Brushing,Pink
L3 Level 3 Styling Powder - Natural Look Mens Powder - Easy to Apply with No Oil or Greasy Residue (Small - 30 Grams)
slopehill Professional Ionic Hair Dryer, Powerful 1800W Fast Drying Low Noise Blow Dryer with 2 Concentrator Nozzle 1 Diffuser Attachments for Home Salon Travel (Black)
Frequently Asked Questions About Aurora World
Is Aurora World a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Aurora World is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Aurora World safe to buy from? Is it a scam?
Aurora World has a Trustpilot rating of 4.1/5 based on 275 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is C+ (29/100).
What is Aurora World's EcomScout rating and what does it mean?
Aurora World has an EcomScout rating of C+ (29/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Aurora World generate?
Aurora World receives approximately traffic data not available. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Aurora World use?
We detected 8 Shopify apps on Aurora World, including Shop, Trustpilot, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Hair Care & Extensions store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Aurora World. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care & Extensions store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.