Ayay
ayay.itAyay receives an EcomScout Rating of B+ (44/100), ranking #52,934 out of 903,441 Shopify stores we track. This Women's Health and Wellness Beauty & Personal Care store attracts 103.6K visits per year with estimated revenue of $3.0K - $5.8K/mo. It offers 183 products at an average price of €14.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 74%, direct 5%, paid 5%, social 4%.
Product pricing: Average price of €14 (range: €4 – €30) — ≈ $16 USD. Budget-friendly positioning targeting volume sales.
0Customer trust: Trustpilot score 3.3/5 based on 478 reviews. Mixed reviews — potential service or quality concerns.
Top markets: IT (93%), US (5%), IN (2%).
Best-selling product: White & Smile - Kit per lo sbiancamento dei denti con bite a luce integrata (€29). Other top sellers include Wanda Flower - Mutanda assorbente mestruale, Amanda - Mutanda assorbente mestruale - In fibra di bambù, La Fiorella - Vibratore succhiaclitoride.
Women's Health and Wellness Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Women's Health and Wellness market generates $0M/month across 2 stores
- •100% of stores earn less than $10K/month — relatively low barrier to entry
- •This store outperforms 33% of Women's Health and Wellness competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Women's Health and Wellness
Best Selling Products
#1White & Smile - Kit per lo sbiancamento dei denti con bite a luce integrata
€29≈ $32
#2Wanda Flower - Mutanda assorbente mestruale
€9.90≈ $11
#3Amanda - Mutanda assorbente mestruale - In fibra di bambù
€11.90≈ $13
#4La Fiorella - Vibratore succhiaclitoride
€16.90≈ $18
#5Wanda Cactus - Mutanda assorbente mestruale
€7.90≈ $8.61
#6Miranda - Mutanda assorbente mestruale - Inserti laterali in pizzo
€11.90≈ $13
#7Brenda - Costume assorbente mestruale
€26.90≈ $29
#8Wanda Pop - Mutanda assorbente mestruale
€12.90≈ $14
#9Nanda Black - Mutanda Mestruale invisibile taglio laser
€11.90≈ $13
#10Fernanda - Costume assorbente mestruale - Con lacci laterali
€28.90≈ $32
≈ $16 USD
Range: €4 - €30
Rating Breakdown
Traffic Sources
Trustpilot Rating
478 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Fitbit Inspire 3 Health & Fitness Tracker with Stress Management, Workout Intensity, Sleep Tracking, 24/7 Heart Rate - 3-Month Google Health Premium Membership Included - Midnight Zen/Black
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz
Sports Research® Omega-3 Fish Oil 1250 - Triple Strength Fish Oil Supplement from Wild Alaska Pollock - MSC Certified Sustainable · Non-GMO · Soy Free - 90 Softgel Capsules
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Eucalyptus Essential Oil, Eucalyptus Oil, 4 Fl Oz
Frequently Asked Questions About Ayay
Is Ayay a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Ayay is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Ayay safe to buy from? Is it a scam?
Ayay has a Trustpilot rating of 3.3/5 based on 478 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (44/100).
What is Ayay's EcomScout rating and what does it mean?
Ayay has an EcomScout rating of B+ (44/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Ayay generate?
Ayay receives approximately 103.6K visits per year with estimated monthly revenue of $3.0K - $5.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Ayay use?
We detected 8 Shopify apps on Ayay, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Women's Health and Wellness store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Ayay. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Women's Health and Wellness store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.