babu.co.nz
babu.co.nzbabu.co.nz receives an EcomScout Rating of B+ (39/100), ranking #46,568 out of 481,789 Shopify stores we track. This Apparel Fashion & Apparel store attracts 216.0K visits per year with estimated revenue of $7.0K - $15.3K/mo. It offers 234 products at an average price of $52.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $52 (range: $30 – $119). Mid-range pricing strategy.
Ad spend: Estimated $26/mo in paid search ($312/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: NZ (88%), US (12%).
Best-selling product: Fleece Merino Crew Neck Sweatshirt - Copper ($35). Other top sellers include Everyday Sunscreen (200ml), Merino Footed Onesie - Denim Stripe, Water Safe Sunscreen (200ml).
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Best Selling Products
#1Fleece Merino Crew Neck Sweatshirt - Copper
$35
#2Everyday Sunscreen (200ml)
$32
#3Merino Footed Onesie - Denim Stripe
$60
#4Water Safe Sunscreen (200ml)
$36
#5Merino Singlet Bodysuit - Denim
$44
#6Fleece Merino Vest
$30
#7Merino Singlet - Periwinkle
$44
#8Cot Fitted Sheet
$52
#9Merino Footed Onesie - Sage Stripe
$60
#10Merino Footed Onesie - Cream
$60
Range: $30 - $119
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$26
Google Ads estimate
Yearly Ad Budget
$312
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| wool dryer balls new zealand | 40 | - | - |
| baby clothes nz | 28 | - | - |
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (8)
OmnisendSimilar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Men's Crew T-Shirts, Multipack, Style G1100
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress
Men's Crew T-Shirts, Multipack, Style G1100
Frequently Asked Questions About babu.co.nz
Is babu.co.nz a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, babu.co.nz is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is babu.co.nz safe to buy from? Is it a scam?
We don't have Trustpilot review data for babu.co.nz. However, our EcomScout rating is B+ (39/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is babu.co.nz's EcomScout rating and what does it mean?
babu.co.nz has an EcomScout rating of B+ (39/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does babu.co.nz generate?
babu.co.nz receives approximately 216.0K visits per year with estimated monthly revenue of $7.0K - $15.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does babu.co.nz use?
We detected 8 Shopify apps on babu.co.nz, including Pre-Order, Shop, Omnisend and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against babu.co.nz. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.