Babycity - Where baby comes first
babycity.co.nzBabycity - Where baby comes first receives an EcomScout Rating of B+ (49/100), ranking #35,366 out of 1,065,641 Shopify stores we track. This Baby Products Baby & Kids store attracts 560.5K visits per year with estimated revenue of $14.8K - $34.6K/mo. It offers 1.9K products at an average price of NZ$54.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 61%, paid 21%, direct 17%, referral 1%.
Product pricing: Average price of NZ$54 (range: NZ$6 – NZ$599) — ≈ $33 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $4/mo in paid search ($48/yr). Lean ad budget — primarily relying on organic or social channels.
0Top markets: NZ (89%), US (8%), GB (3%).
Best-selling product: Mombella Mushroom Teether (NZ$9.99). Other top sellers include Lamington Crew Socks, b.box Lunch Box, Silly Billyz Towel Biblet.
Baby Products Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Baby Products market generates $17M/month across 10,365 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •79% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Baby Products stores earn $26K+/month
- •This store outperforms 93% of Baby Products competitors
- •Low average order value ($0) — consider bundling or upsells
- •346 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Baby Products
Best Selling Products
#1Mombella Mushroom Teether
NZ$9.99≈ $6.09
#2Lamington Crew Socks
NZ$20.99≈ $13
#3b.box Lunch Box
NZ$42.99≈ $26
#4Silly Billyz Towel Biblet
NZ$8.99≈ $5.48
#5The Lactation Station Salted Caramel Cookies
NZ$16.50≈ $10
#6Little Linen Comforter
NZ$19.50≈ $12
#7The Lactation Station White Chocolate Cookies
NZ$16.50≈ $10
#8ORIGIN Travel Potty Seat
NZ$19.99≈ $12
#9The Lactation Station Dark Chocolate Cookies
NZ$16.50≈ $10
#10Lamington Knee High Socks
NZ$21.99≈ $13
≈ $33 USD
Range: NZ$6 - NZ$599
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$4
Google Ads estimate
Yearly Ad Budget
$48
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| baby gear new zealand | 28 | - | - |
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- High-quality product catalog
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
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Frequently Asked Questions About Babycity - Where baby comes first
Is Babycity - Where baby comes first a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Babycity - Where baby comes first is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Babycity - Where baby comes first safe to buy from? Is it a scam?
We don't have Trustpilot review data for Babycity - Where baby comes first. However, our EcomScout rating is B+ (49/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is Babycity - Where baby comes first's EcomScout rating and what does it mean?
Babycity - Where baby comes first has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Babycity - Where baby comes first generate?
Babycity - Where baby comes first receives approximately 560.5K visits per year with estimated monthly revenue of $14.8K - $34.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Babycity - Where baby comes first use?
We detected 10 Shopify apps on Babycity - Where baby comes first, including Shop, Gorgias, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Baby Products store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Babycity - Where baby comes first. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.