backhousefragrances.com
backhousefragrances.combackhousefragrances.com receives an EcomScout Rating of B (36/100), ranking #32,659 out of 201,387 Shopify stores we track. This Candles & Home Fragrance Home & Garden store attracts 35.7K visits per year with estimated revenue of $1.8K - $4.0K/mo. It offers 61 products at an average price of $48.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $48 (range: $12 – $132). Mid-range pricing strategy.
Ad spend: Estimated $1.6K/mo in paid search ($19.7K/yr). Lean ad budget — primarily relying on organic or social channels.
0Top markets: US (100%).
Best-selling product: LIDO [sandalwood] Candle ($48). Other top sellers include HARRIETS TREE [grapefruit] CANDLE, APOLENA [sea salt + sage] CANDLE, MR. DOUGLAS [pine] CANDLE.
Candles & Home Fragrance Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Candles & Home Fragrance market generates $0M/month across 8 stores
- •100% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Candles & Home Fragrance stores earn $2K+/month
- •This store outperforms 91% of Candles & Home Fragrance competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Candles & Home Fragrance
Best Selling Products
![LIDO [sandalwood] Candle](https://cdn.shopify.com/s/files/1/0152/2076/8868/files/backhouse-fragrances-lido-sandalwood-candle-7031141.jpg?v=1775567015)
#1LIDO [sandalwood] Candle
$48
![HARRIETS TREE [grapefruit] CANDLE](https://cdn.shopify.com/s/files/1/0152/2076/8868/files/backhouse-fragrances-harriets-tree-grapefruit-candle-5171177.jpg?v=1774195280)
#2HARRIETS TREE [grapefruit] CANDLE
$48
![APOLENA [sea salt + sage] CANDLE](https://cdn.shopify.com/s/files/1/0152/2076/8868/files/backhouse-fragrances-apolena-sea-salt-sage-candle-2535150.jpg?v=1774195280)
#3APOLENA [sea salt + sage] CANDLE
$48
![MR. DOUGLAS [pine] CANDLE](https://cdn.shopify.com/s/files/1/0152/2076/8868/files/backhouse-fragrances-mr-douglas-pine-candle-2518230.jpg?v=1774195279)
#4MR. DOUGLAS [pine] CANDLE
$48
![JACK [pumpkin] CANDLE](https://cdn.shopify.com/s/files/1/0152/2076/8868/files/backhouse-fragrances-jack-pumpkin-candle-8477451.jpg?v=1774195271)
#5JACK [pumpkin] CANDLE
$48
#6PICK 3 MINI CANDLES
$46
![GROVE [orange blossom] CANDLE](https://cdn.shopify.com/s/files/1/0152/2076/8868/files/backhouse-fragrances-grove-orange-blossom-candle-4714355.jpg?v=1780156087)
#7GROVE [orange blossom] CANDLE
$48
#8LUXURY CANDLE GIFT SET
$70
![MARGARET [currant] CANDLE](https://cdn.shopify.com/s/files/1/0152/2076/8868/files/backhouse-fragrances-margaret-currant-candle-8783108.jpg?v=1774195225)
#9MARGARET [currant] CANDLE
$48
![LITTLE BRANCH [amber] CANDLE](https://cdn.shopify.com/s/files/1/0152/2076/8868/files/backhouse-fragrances-little-branch-amber-candle-3480452.jpg?v=1774195280)
#10LITTLE BRANCH [amber] CANDLE
$48
Range: $12 - $132
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$2K
Google Ads estimate
Yearly Ad Budget
$20K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| candles | 75K | $1.41 | $415 |
| candle | 65K | $0.80 | $8.5K |
| home fragranceEasy | 720 | $1.36 | $1.7K |
| backhouseEasy | 720 | - | - |
| crossroads candlesEasy | 540 | - | - |
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
Similar Stores
View all →Frequently Asked Questions About backhousefragrances.com
Is backhousefragrances.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, backhousefragrances.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is backhousefragrances.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for backhousefragrances.com. However, our EcomScout rating is B (36/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is backhousefragrances.com's EcomScout rating and what does it mean?
backhousefragrances.com has an EcomScout rating of B (36/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does backhousefragrances.com generate?
backhousefragrances.com receives approximately 35.7K visits per year with estimated monthly revenue of $1.8K - $4.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does backhousefragrances.com use?
We detected 4 Shopify apps on backhousefragrances.com, including Shop, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Candles & Home Fragrance store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against backhousefragrances.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Candles & Home Fragrance store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.