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backlanz.co.nz

backlanz.co.nz
41/100
EcomScout

backlanz.co.nz receives an EcomScout Rating of B+ (41/100), ranking #32,640 out of 378,623 Shopify stores we track. This Hunting Equipment Sports & Outdoors store attracts 32.4K visits per year with estimated revenue of $9.0K - $19.5K/mo. It offers 17 products at an average price of $404.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$9.0K - $19.5K/mo
Est. Traffic/mo
2.7K
Products
17
Top Market
NZ (77%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of $404 (range: $10 – $1100). Positioned in the premium segment.

0

Top markets: NZ (77%), US (23%).

Best-selling product: BACKLANZ®️ Precision Long Range Bipod ($899.99). Other top sellers include BACKLANZ®️ Precision Alpine Bipod, BACKLANZ®️ Precision Lite Bipod, Universal Mounting Bracket.

How is the EcomScout Rating calculated? The B+ grade (41/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hunting Equipment Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$18K/mo
Total Stores
7
Avg Revenue
$3K/mo
Top 10% Threshold
$34K/mo

Competition Breakdown

43%
14%
43%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Hunting Equipment market generates $0M/month across 7 stores
  • Top 10% of Hunting Equipment stores earn $34K+/month
  • This store outperforms 92% of Hunting Equipment competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
34.7%
Pages/Visit
1.5
Avg. Time on Site
18s
Avg. Product Price
$404

Range: $10 - $1100

Rating Breakdown

Business Quality80/100
Traffic Growth55/100
Revenue Performance50/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Top Countries

🇳🇿New Zealand
77.2%
🇺🇸United States
22.8%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About backlanz.co.nz

Is backlanz.co.nz a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, backlanz.co.nz is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is backlanz.co.nz safe to buy from? Is it a scam?

We don't have Trustpilot review data for backlanz.co.nz. However, our EcomScout rating is B+ (41/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is backlanz.co.nz's EcomScout rating and what does it mean?

backlanz.co.nz has an EcomScout rating of B+ (41/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does backlanz.co.nz generate?

backlanz.co.nz receives approximately 32.4K visits per year with estimated monthly revenue of $9.0K - $19.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does backlanz.co.nz use?

We detected 4 Shopify apps on backlanz.co.nz, including Shop, Judge.me Product Reviews, Mailchimp and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hunting Equipment store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against backlanz.co.nz. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hunting Equipment store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

backlanz.co.nz Shopify store analysis • Hunting EquipmentSports & Outdoors • Unlikely Dropshipper • Rating: B+

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