Back to Stores
The Backpacker homepage screenshot
51/100
EcomScout

The Backpacker receives an EcomScout Rating of A (51/100), ranking #11,364 out of 202,603 Shopify stores we track. This Outdoor Clothing and Gear Sports & Outdoors store attracts 166.7K visits per year with estimated revenue of $21.6K - $46.9K/mo. It offers 2.5K+ products at an average price of $189.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$21.6K - $46.9K/mo
Est. Traffic/mo
13.9K
Products
2.5K+
Top Market
US (83%)
Top Channel
direct (7%)
Est. Ad Spend/mo
$2.9K

Store Intelligence Summary

Traffic breakdown: direct 7%.

Product pricing: Average price of $189 (range: $3 – $430). Positioned in the premium segment.

Ad spend: Estimated $2.9K/mo in paid search ($35.3K/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: US (83%), BR (8%), NL (5%).

Best-selling product: Liberty Mountain Emergency Poncho ($2.99). Other top sellers include On Men's Cloud 6 Waterproof in Black, Turtlebox Ranger, Cotopaxi Nido Accessory Bag - Del Dia.

How is the EcomScout Rating calculated? The A grade (51/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Clothing and Gear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$47K/mo
Total Stores
1
Avg Revenue
$47K/mo
Top 10% Threshold
$47K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Clothing and Gear market generates $0M/month across 1 stores
  • This store outperforms 0% of Outdoor Clothing and Gear competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
46.2%
Pages/Visit
1.9
Avg. Time on Site
25s
Avg. Product Price
$189

Range: $3 - $430

Rating Breakdown

Business Quality80/100
Marketing Efficiency70/100
Traffic Growth65/100
Revenue Performance48/100

Traffic Sources

direct6.9%
organic0.0%
paid0.0%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$3K

Google Ads estimate

Yearly Ad Budget

$35K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
the north face188K$5.59$85.2K
thenorthface39K$0.13$1.4K
odloEasy2K$0.40$66
department of goods600$0.43$1
backpack store270$5.53$2.0K

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
83.5%
🇧🇷Brazil
7.7%
🇳🇱Netherlands
4.9%
🇬🇧United Kingdom
2.5%
🇨🇦Canada
1.3%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About The Backpacker

Is The Backpacker a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The Backpacker is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The Backpacker safe to buy from? Is it a scam?

We don't have Trustpilot review data for The Backpacker. However, our EcomScout rating is A (51/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is The Backpacker's EcomScout rating and what does it mean?

The Backpacker has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does The Backpacker generate?

The Backpacker receives approximately 166.7K visits per year with estimated monthly revenue of $21.6K - $46.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The Backpacker use?

We detected 9 Shopify apps on The Backpacker, including Pre-Order, Shop, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Clothing and Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The Backpacker. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Clothing and Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The Backpacker Shopify store analysis • Outdoor Clothing and GearSports & Outdoors • Unlikely Dropshipper • Rating: A

Last updated: