backstory.london
backstory.londonbackstory.london receives an EcomScout Rating of B (38/100), ranking #29,990 out of 234,613 Shopify stores we track. This Bookstore Other store attracts 205.9K visits per year with estimated revenue of $6.2K - $14.5K/mo. It offers 2.5K+ products at an average price of $18.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 17%, referral 13%.
Product pricing: Average price of $18 (range: $12 – $22). Budget-friendly positioning targeting volume sales.
0Top markets: GB (49%), US (35%), IE (6%).
Best-selling product: SIGNED Tonight the Music Seems So Loud by Sathnam Sanghera ($22). Other top sellers include SIGNED One Pan Feasts: Easy Entertaining For Any Occasion by Dominic Franks.
Bookstore Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Bookstore market generates $0M/month across 4 stores
- •25% are enterprise stores (>$100K/mo) — competitive market
- •Top 10% of Bookstore stores earn $163K+/month
- •This store outperforms 91% of Bookstore competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Bookstore
Best Selling Products
#1PRE-ORDER The State Of This! : A Thicky Thicky Dumb Dumb's Guide To British Politics by Cody Dahler Signed & Personalised Dispatches November 26
$16.99
#2PRE-ORDER NOW Unmasked: The Ultimate Guide to ADHD, Autism and Neurodivergence by Ellie Middleton, Signed & Personalised, Publishes in paperback July 2026
$11.99
#3SIGNED Tonight the Music Seems So Loud by Sathnam Sanghera
$22
#4PRE ORDER NOW Trade World: The Ties That Bound Our Past & Could Unravel Our Future by Ed Conway Signed & Personalised Dispatches September 2026
$22
#5SOLD OUT 23rd June, 7.30pm - Helen Lewis in conversation with Rachel Parris, The Genius Myth: A Curious History of a Dangerous Idea
$15
#6SIGNED One Pan Feasts: Easy Entertaining For Any Occasion by Dominic Franks
$22
Range: $12 - $22
Rating Breakdown
Traffic Sources
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
PageFly Landing Page Builder
Loox Photo Reviews
Vitals
MailchimpSimilar Stores
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Amazon Fire TV Stick 4K Plus (newest model) with AI-powered Fire TV Search, Wi-Fi 6, stream hundreds of thousands of movies and shows, free & live TV, find shows faster with Alexa+
Amazon eGift Card | Amazon Design, Digital Delivery
Scott Paper Towels, Choose-A-Sheet, 6 Double Rolls = 12 Regular Rolls (108 Sheets Per Roll)
Dawn Ultra Original Dish Soap Refill Jug, Large Size Original Blue Liquid Dishwashing Detergent, Powerful Dish Soap for Grease, 51.5 oz
Frequently Asked Questions About backstory.london
Is backstory.london a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, backstory.london is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.
Is backstory.london safe to buy from? Is it a scam?
We don't have Trustpilot review data for backstory.london. However, our EcomScout rating is B (38/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is backstory.london's EcomScout rating and what does it mean?
backstory.london has an EcomScout rating of B (38/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does backstory.london generate?
backstory.london receives approximately 205.9K visits per year with estimated monthly revenue of $6.2K - $14.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does backstory.london use?
We detected 12 Shopify apps on backstory.london, including Shop, PageFly Landing Page Builder, Loox Photo Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Bookstore store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against backstory.london. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Bookstore store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.