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36/100
EcomScout

Backyard receives an EcomScout Rating of B (36/100), ranking #33,232 out of 205,707 Shopify stores we track. This Streetwear and Basics Fashion & Apparel store attracts 154.9K visits per year with estimated revenue of $8.8K - $19.1K/mo. It offers 1.6K products at an average price of $45.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$8.8K - $19.1K/mo
Est. Traffic/mo
12.9K
Products
1.6K
Top Market
DE (100%)
Top Channel
direct (25%)

Store Intelligence Summary

Traffic breakdown: direct 25%, referral 17%.

Product pricing: Average price of $45 (range: $10 – $109). Mid-range pricing strategy.

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Top markets: DE (100%).

Best-selling product: Gutschein ($20). Other top sellers include 8903 Jaquard Crew Socks, S/S Chase T-Shirt, Peaceride Sock.

How is the EcomScout Rating calculated? The B grade (36/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Streetwear and Basics Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$18K/mo
Total Stores
1
Avg Revenue
$18K/mo
Top 10% Threshold
$18K/mo

Competition Breakdown

100%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Streetwear and Basics market generates $0M/month across 1 stores
  • This store outperforms 0% of Streetwear and Basics competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
53.5%
Pages/Visit
4.0
Avg. Time on Site
1m 23s
Avg. Product Price
$45

Range: $10 - $109

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Revenue Performance31/100
Marketing Efficiency7/100

Traffic Sources

direct25.4%
referral17.2%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇪Germany
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About Backyard

Is Backyard a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Backyard is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Backyard safe to buy from? Is it a scam?

We don't have Trustpilot review data for Backyard. However, our EcomScout rating is B (36/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Backyard's EcomScout rating and what does it mean?

Backyard has an EcomScout rating of B (36/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Backyard generate?

Backyard receives approximately 154.9K visits per year with estimated monthly revenue of $8.8K - $19.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Backyard use?

We detected 6 Shopify apps on Backyard, including Shop, GemPages Landing Page Builder, Wishlist Plus and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Streetwear and Basics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Backyard. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Streetwear and Basics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Backyard Shopify store analysis • Streetwear and BasicsFashion & Apparel • Unlikely Dropshipper • Rating: B

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