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barefaced.com

barefaced.com
60/100
EcomScout

barefaced.com receives an EcomScout Rating of S (60/100), ranking #7,171 out of 483,442 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 3.0M visits per year with estimated revenue of $553.1K - $1.4M/mo. It offers 44 products at an average price of $105.

Store descriptionFeeling overwhelmed by skincare? Barefaced®, founded by a Nurse Practitioner, simplifies your routine with expert guidance and results-driven products—helping you feel confident in your skin every day.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$553.1K - $1.4M/mo
Est. Traffic/mo
250.7K
Products
44
Top Market
US (58%)
Top Channel
SearchOrganic (19%)
Est. Ad Spend/mo
$2.6K

Store Intelligence Summary

Traffic breakdown: SearchOrganic 19%, DisplayAds 16%, Direct 14%, Affiliate 13%.

Product pricing: Average price of $105 (range: $10 – $332). Positioned in the premium segment.

Ad spend: Estimated $2.6K/mo in paid search ($31.8K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (58%), VN (10%), PH (7%).

Best-selling product: Toning Pads II ($52). Other top sellers include Toning Pads, Liquid Gold, Overachiever.

How is the EcomScout Rating calculated? The S grade (60/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Skincare Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.6M/mo
Total Stores
7,392
Avg Revenue
$1K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

42%
48%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Skincare market generates $10M/month across 7,392 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 90% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Skincare stores earn $11K+/month
  • This store outperforms 89% of Skincare competitors
  • Cleansers shows highest opportunity with $1,540 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 102 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
63.6%
Pages/Visit
3.0
Avg. Time on Site
1m 44s
Avg. Product Price
$105

Range: $10 - $332

Rating Breakdown

Business Quality80/100
Revenue Performance78/100
Traffic Growth65/100
Marketing Efficiency48/100

Traffic Sources

SearchOrganic19.2%
DisplayAds15.7%
Direct13.7%
Affiliate13.0%
Referrals11.9%
SearchPaid9.2%
SocialPaid7.3%
Mail5.1%
SocialOrganic4.9%
GenAi0.0%

Marketing & Ad Spend

Monthly Ad Spend

$3K

Google Ads estimate

Yearly Ad Budget

$32K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
skinceuticalsEasy51K$2.79$61.4K
skinceuticals c e ferulicEasy11K$3.39$5.0K
liquid goldEasy8K$0.58$121
how to get rid of pimples8K$2.97$468
zo skin healthEasy7K$0.32$1.2K

Top Countries

🇺🇸United States
57.9%
🇻🇳Vietnam
9.8%
🇵🇭Philippines
6.9%
🇬🇧United Kingdom
5.8%
🇨🇦Canada
5.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

barefacedbarefaced skincarebarefaced logobare facebareface sunscreen tinted

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Analytics

Google AnalyticsGoogle Tag ManagerHotjarSegment

Reviews

TrustpilotYotpo Reviews & UGCYotpo

CDN

jsDelivr

Sales Channels

ShopBuy Button channel

Customer Support

Gorgias

Trending Skincare Products

Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.

Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz

Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz

97
$15.49+129%
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)

medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)

91
$18.90+145%
Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack

Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack

86
$13.97+136%
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce

CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce

86
$17.06+97%
See all trending Skincare products

Frequently Asked Questions About barefaced.com

Is barefaced.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, barefaced.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is barefaced.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for barefaced.com. However, our EcomScout rating is S (60/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is barefaced.com's EcomScout rating and what does it mean?

barefaced.com has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does barefaced.com generate?

barefaced.com receives approximately 3.0M visits per year with estimated monthly revenue of $553.1K - $1.4M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does barefaced.com use?

We detected 3 Shopify apps on barefaced.com, including C: Mega Menu, Advanced Predictive Search, Klaviyo Reviews. The store uses the "Tree | Dev | Theme QA | 2026-06-24" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Skincare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against barefaced.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

barefaced.com Shopify store analysis • SkincareBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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