beautypass.com
beautypass.combeautypass.com receives an EcomScout Rating of S (66/100), ranking #8,208 out of 1,192,025 Shopify stores we track. This Beauty Products Beauty & Personal Care store attracts 8.9M visits per year with estimated revenue of $3.9M - $7.6M/mo. It offers 1 products at an average price of $265.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 36%, social 20%, referral 13%, paid 13%.
Product pricing: Average price of $265 (range: $265 – $265). Positioned in the premium segment.
Ad spend: Estimated $4/mo in paid search ($48/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (100%).
Best-selling product: 2026 NewBeauty Awards Box ($265).
Beauty Products Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Beauty Products market generates $0M/month across 78 stores
- •91% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Beauty Products stores earn $9K+/month
- •This store outperforms 88% of Beauty Products competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Beauty Products
Best Selling Products
Range: $265 - $265
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$4
Google Ads estimate
Yearly Ad Budget
$48
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| beauty rewards programEasy | 135 | $0.73 | $1 |
| apps like ipsy | 100 | $3.55 | - |
| brands like ipsy | 55 | $4.76 | - |
| other companies like ipsy | 28 | $5.39 | - |
| monthly subscriptions like ipsy | 28 | $2.31 | - |
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
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Frequently Asked Questions About beautypass.com
Is beautypass.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, beautypass.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, High percentage of generic product titles.
Is beautypass.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for beautypass.com. However, our EcomScout rating is S (66/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is beautypass.com's EcomScout rating and what does it mean?
beautypass.com has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does beautypass.com generate?
beautypass.com receives approximately 8.9M visits per year with estimated monthly revenue of $3.9M - $7.6M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does beautypass.com use?
We detected 4 Shopify apps on beautypass.com, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Beauty Products store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against beautypass.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Beauty Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.