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14K/yr$12K/mo
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beerhug.co.nz

beerhug.co.nz
B
37/100
EcomScout

beerhug.co.nz receives an EcomScout Rating of B (37/100), ranking #160,532 out of 1,200,250 Shopify stores we track. This Craft Beer Food & Beverage store attracts 30.0K visits per year with estimated revenue of $4.2K - $8.3K/mo. It offers 18 products at an average price of NZ$121.

Analysis by EcomScout Research Team · How we calculate ratings

Craft BeerFood & BeverageBeverages
Est. Revenue/mo
$4.2K - $8.3K/mo
Est. Traffic/mo
2.5K
Products
18
Top Market
NZ (100%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of NZ$121 (range: NZ$60 – NZ$491) — ≈ $74 USD. Mid-range pricing strategy.

0

Top markets: NZ (100%).

Best-selling product: *👽Urbanaut OUT OF THIS WORLD 12x440ml + Goodies! (NZ$79.95). Other top sellers include *🦬McLeod’s Mid-Winter Madness 12x440ml!, *🥳Epic 21st Birthday Celebration 7x440ml + 5x 330ml!, *🏆2026 Smiths NZIPA Challenge🏆Official Release!.

How is the EcomScout Rating calculated? The B grade (37/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Craft Beer Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$527K/mo
Total Stores
65
Avg Revenue
$8K/mo
Top 10% Threshold
$43K/mo

Competition Breakdown

20%
35%
37%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Craft Beer market generates $1M/month across 65 stores
  • •5% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Craft Beer stores earn $43K+/month
  • •This store outperforms 81% of Craft Beer competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Craft Beer

Shop108%Block83%Klaviyo: Email Marketing & SMS42%Pre-Order33%

Best Selling Products

*👽Urbanaut OUT OF THIS WORLD 12x440ml + Goodies!#1

*👽Urbanaut OUT OF THIS WORLD 12x440ml + Goodies!

NZ$79.95≈ $49

*🦬McLeod’s Mid-Winter Madness 12x440ml!#2

*🦬McLeod’s Mid-Winter Madness 12x440ml!

NZ$69.95≈ $43

*🥳Epic 21st Birthday Celebration 7x440ml + 5x 330ml!#3

*🥳Epic 21st Birthday Celebration 7x440ml + 5x 330ml!

NZ$59.95≈ $37

Three Month Pre-Paid Subscription to The Brewery Tour™ (Shipping Included)#4

Three Month Pre-Paid Subscription to The Brewery Tour™ (Shipping Included)

NZ$245.70≈ $150

*🏆2026 Smiths NZIPA Challenge🏆Official Release!#5

*🏆2026 Smiths NZIPA Challenge🏆Official Release!

NZ$119.95≈ $73

Two Month Pre-Paid Subscription to The Brewery Tour™ (Shipping Included)#6

Two Month Pre-Paid Subscription to The Brewery Tour™ (Shipping Included)

NZ$163.80≈ $100

Six Month Pre-Paid Subscription to The Brewery Tour™ (Shipping Included)#7

Six Month Pre-Paid Subscription to The Brewery Tour™ (Shipping Included)

NZ$491.40≈ $300

*🏆2026 WCIPA Challenge Official Release!#8

*🏆2026 WCIPA Challenge Official Release!

NZ$129.95≈ $79

*🏆2026 NZ Beer Awards Official Champions Selection!#9

*🏆2026 NZ Beer Awards Official Champions Selection!

NZ$89.95≈ $55

*🦜Parrotdog 15th Birthday Celebration!#10

*🦜Parrotdog 15th Birthday Celebration!

NZ$69.95≈ $43

Analyzing...
Bounce Rate
22.6%
Pages/Visit
3.6
Avg. Time on Site
3m 28s
Avg. Product Price
NZ$121

≈ $74 USD

Range: NZ$60 - NZ$491

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Revenue Performance33/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo
wellington craft beer10--

Top Countries

🇳🇿New Zealand
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (11)

Pre-Order0ShopReCharge SubscriptionsKlaviyo: Email Marketing & SMSFrequently Bought Together4.9Form Builder4.8Shopify FlowBlockBootstrapJudge.me Product Reviews5.0Tidio Live Chat

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Frequently Asked Questions About beerhug.co.nz

Is beerhug.co.nz a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, beerhug.co.nz is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is beerhug.co.nz safe to buy from? Is it a scam?

We don't have Trustpilot review data for beerhug.co.nz. However, our EcomScout rating is B (37/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is beerhug.co.nz's EcomScout rating and what does it mean?

beerhug.co.nz has an EcomScout rating of B (37/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does beerhug.co.nz generate?

beerhug.co.nz receives approximately 30.0K visits per year with estimated monthly revenue of $4.2K - $8.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does beerhug.co.nz use?

We detected 11 Shopify apps on beerhug.co.nz, including Pre-Order, Shop, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Craft Beer store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against beerhug.co.nz. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Craft Beer store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

beerhug.co.nz Shopify store analysis • Craft Beer • Food & Beverage • Unlikely Dropshipper • Rating: B

Last updated: August 11, 2026

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