First or Nothing
befirstornothing.comFirst or Nothing receives an EcomScout Rating of A (52/100), ranking #23,238 out of 822,312 Shopify stores we track. This Supplementation Health & Wellness store attracts 15.1K visits per year with estimated revenue of $3.3K - $6.7K/mo. It offers 37 products at an average price of A$166.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of A$166 (range: A$140 – A$199) — ≈ $110 USD. Positioned in the premium segment.
Ad spend: Estimated $144/mo in paid search ($1.7K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.3/5 based on 50 reviews. Good standing with customers.
Top markets: AU (100%).
Best-selling product: Comprehensive (A$160). Other top sellers include OneFit, OneLife Jar, The Starter.
Supplementation Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Supplementation market generates $0M/month across 2 stores
- •This store outperforms 22% of Supplementation competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Supplementation
Best Selling Products
≈ $110 USD
Range: A$140 - A$199
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$144
Google Ads estimate
Yearly Ad Budget
$2K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| nmn supplementEasy | 12K | - | - |
| protein vitamin powder | 24 | $1.64 | - |
Trustpilot Rating
50 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Diversify marketing: invest in SEO to build long-term organic traffic alongside your PPC efforts
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (5)
TrustpilotSimilar Stores
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Frequently Asked Questions About First or Nothing
Is First or Nothing a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, First or Nothing is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is First or Nothing safe to buy from? Is it a scam?
First or Nothing has a Trustpilot rating of 4.3/5 based on 50 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (52/100).
What is First or Nothing's EcomScout rating and what does it mean?
First or Nothing has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does First or Nothing generate?
First or Nothing receives approximately 15.1K visits per year with estimated monthly revenue of $3.3K - $6.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does First or Nothing use?
We detected 5 Shopify apps on First or Nothing, including Shop, Klaviyo: Email Marketing & SMS, Form Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Supplementation store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against First or Nothing. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Supplementation store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.