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befrankly.com

befrankly.com
29/100
EcomScout

befrankly.com receives an EcomScout Rating of C+ (29/100), ranking #169,948 out of 510,135 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 76.5K visits per year with estimated revenue of $3.1K - $7.7K/mo. It offers 23 products at an average price of $22.

Store descriptionFRANKLY

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$3.1K - $7.7K/mo
Est. Traffic/mo
6.4K
Products
23
Top Market
US (65%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of $22 (range: $7 – $52). Budget-friendly positioning targeting volume sales.

Top markets: US (65%), PH (17%), TR (15%).

Best-selling product: PDRN Bounce Ball Serum ($19.90). Other top sellers include Closer Pore Reducing Serum, Retinol 0.1 Cream, Closer Rice Jelly Toner Pads.

How is the EcomScout Rating calculated? The C+ grade (29/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Skincare Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$9.6M/mo
Total Stores
7,392
Avg Revenue
$1K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

42%
48%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Skincare market generates $10M/month across 7,392 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 90% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Skincare stores earn $11K+/month
  • This store outperforms 89% of Skincare competitors
  • Cleansers shows highest opportunity with $1,540 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 102 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
49.3%
Pages/Visit
1.7
Avg. Time on Site
26s
Avg. Product Price
$22

Range: $7 - $52

Rating Breakdown

Business Quality75/100
Traffic Growth40/100
Revenue Performance29/100
Marketing Efficiency7/100

Traffic Sources

SocialOrganic0.0%
SocialPaid0.0%
Mail0.0%
Referrals0.0%
SearchOrganic0.0%
SearchPaid0.0%
Direct0.0%
GenAi0.0%
Affiliate0.0%
DisplayAds0.0%

Top Countries

🇺🇸United States
64.7%
🇵🇭Philippines
16.8%
🇹🇷Turkey
15.4%
🇮🇳India
3.0%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

franklyfrankly pdrn bounce ball serum ingredientsfrankly cosmeticsfrankly brandfrankly marketing

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

Reviews

Yotpo Reviews & UGCYotpo

Payment

Shopify PaymentsPayPal

JavaScript

jQuery

Shopify App

Block

Trending Skincare Products

Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.

Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz

Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz

97
$15.49+129%
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)

medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)

91
$18.90+145%
Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack

Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack

86
$13.97+136%
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce

CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce

86
$17.06+97%
See all trending Skincare products

Frequently Asked Questions About befrankly.com

Is befrankly.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, befrankly.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is befrankly.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for befrankly.com. However, our EcomScout rating is C+ (29/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is befrankly.com's EcomScout rating and what does it mean?

befrankly.com has an EcomScout rating of C+ (29/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does befrankly.com generate?

befrankly.com receives approximately 76.5K visits per year with estimated monthly revenue of $3.1K - $7.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does befrankly.com use?

We detected 3 Shopify apps on befrankly.com, including スマホナビゲーション|リテリア Navigation, ReelUp‑Shoppable Videos+Reels, Hextom: Free Shipping Bar. The store uses the "FRANKLY" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Skincare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against befrankly.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

befrankly.com Shopify store analysis • SkincareBeauty & Personal Care • Likely Dropshipper • Rating: C+

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