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bellamoon.co

bellamoon.co
S
62/100
EcomScout

bellamoon.co receives an EcomScout Rating of S (62/100), ranking #14,194 out of 1,190,962 Shopify stores we track. This Pregnancy & Nursing Baby & Kids store attracts 472.4K visits per year with estimated revenue of $38.8K - $90.5K/mo. It offers 38 products at an average price of £35.

Analysis by EcomScout Research Team · How we calculate ratings

Pregnancy & NursingBaby & KidsPillows & Covers
Est. Revenue/mo
$38.8K - $90.5K/mo
Est. Traffic/mo
39.4K
Products
38
Top Market
GB (58%)
Top Channel
paid (34%)
Trustpilot
4.1/5 (57)

Store Intelligence Summary

Traffic breakdown: paid 34%, organic 19%, direct 5%, social 3%.

Product pricing: Average price of £35 (range: £5 – £110) — ≈ $44 USD. Mid-range pricing strategy.

Ad spend: Estimated $104/mo in paid search ($1.2K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.1/5 based on 57 reviews. Good standing with customers.

Top markets: GB (58%), US (28%), IN (11%).

Best-selling product: 3-in-1 Bundle - (Pillow & Spare Cover) (£109.99). Other top sellers include Spare Covers for 3-in-1 Pillow (Cover Only), Spare Covers - Body Pillow (Cover Only), 3-in-1 Pillow.

How is the EcomScout Rating calculated? The S grade (62/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Pregnancy & Nursing Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$74K/mo
Total Stores
2
Avg Revenue
$37K/mo
Top 10% Threshold
$64K/mo

Competition Breakdown

50%
50%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Pregnancy & Nursing market generates $0M/month across 2 stores
  • •This store outperforms 42% of Pregnancy & Nursing competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Pregnancy & Nursing

Block133%Klaviyo: Email Marketing & SMS133%Shop133%Pre-Order83%

Best Selling Products

3-in-1 Bundle - (Pillow & Spare Cover)#1

3-in-1 Bundle - (Pillow & Spare Cover)

£109.99≈ $140

Spare Covers for 3-in-1  Pillow (Cover Only)#2

Spare Covers for 3-in-1 Pillow (Cover Only)

£39.99≈ $51

Spare Covers - Body Pillow (Cover Only)#3

Spare Covers - Body Pillow (Cover Only)

£19.99≈ $25

3-in-1 Pillow#4

3-in-1 Pillow

£69.99≈ $89

Nursing Pillows#5

Nursing Pillows

£33.99≈ $43

Wooden Month-by-Month Baby Milestone Set#6

Wooden Month-by-Month Baby Milestone Set

£12.50≈ $16

Nursing Privacy Cover#7

Nursing Privacy Cover

£9.99≈ $13

Fruit Feeder Bundle#8

Fruit Feeder Bundle

£12≈ $15

Dummy Clip - Dusky Pink#9

Dummy Clip - Dusky Pink

£4.99≈ $6.34

Analyzing...
Bounce Rate
48.0%
Pages/Visit
2.9
Avg. Time on Site
38s
Avg. Product Price
£35

≈ $44 USD

Range: £5 - £110

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Trustpilot75/100
Revenue Performance56/100
Marketing Efficiency22/100

Traffic Sources

paid33.8%
organic19.2%
direct5.2%
social3.1%
referral1.3%

Marketing & Ad Spend

Monthly Ad Spend

$104

Google Ads estimate

Yearly Ad Budget

$1K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
pregnancy pillow17K$0.07$118
best pregnancy pillow2K$0.29$311
memory foam pregnancy pillowEasy90$0.78-
breastfeeding blanketEasy44$1.02$5
pregnancy u shaped pillow24$0.69-

Trustpilot Rating

4.1

57 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
58.4%
🇺🇸United States
27.9%
🇮🇳India
11.0%
🇵🇰Pakistan
2.8%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (7)

ShopPre-OrderKlaviyo: Email Marketing & SMSGorgiasJudge.me Product ReviewsBack in StockBlock

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

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72
$5.99-6%
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livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
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Sales changes, new products, app installs — delivered to your dashboard every morning.

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Frequently Asked Questions About bellamoon.co

Is bellamoon.co a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, bellamoon.co is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is bellamoon.co safe to buy from? Is it a scam?

bellamoon.co has a Trustpilot rating of 4.1/5 based on 57 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (62/100).

What is bellamoon.co's EcomScout rating and what does it mean?

bellamoon.co has an EcomScout rating of S (62/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does bellamoon.co generate?

bellamoon.co receives approximately 472.4K visits per year with estimated monthly revenue of $38.8K - $90.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does bellamoon.co use?

We detected 7 Shopify apps on bellamoon.co, including Shop, Pre-Order, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Pregnancy & Nursing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against bellamoon.co. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pregnancy & Nursing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

bellamoon.co Shopify store analysis • Pregnancy & Nursing • Baby & Kids • Unlikely Dropshipper • Rating: S

Last updated: August 10, 2026

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