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bellsofsteel.com

bellsofsteel.com
70/100
EcomScout

bellsofsteel.com receives an EcomScout Rating of S (70/100), ranking #892 out of 199,057 Shopify stores we track. This Sports & Outdoors Retail store attracts 3.2M visits per year with estimated revenue of $717.9K - $1.7M/mo. It offers 242 products at an average price of $528.

Store descriptionSearching for high-quality exercise machines to help you reach your fitness goals? Click now to shop Bells of Steel – Canada's top gym equipment store.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$717.9K - $1.7M/mo
Est. Traffic/mo
268.8K
Products
242
Top Market
CA (59%)
Top Channel
Search (55%)
Trustpilot
4.1/5 (6)

Store Intelligence Summary

Traffic breakdown: Search 55%, Direct 26%, Social 10%, Paid Referrals 4%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $528. Positioned in the premium segment.

Ad spend: Estimated $46/mo in paid search ($552/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.1/5 based on 6 reviews. Good standing with customers.

Top markets: CA (59%), US (20%), BR (2%).

Best-selling product: Hydra Six Post Power Rack - Prebuilt (3" x 3", ⅝" Holes) ($1987.82). Other top sellers include Fat Bar - Lat Pulldown Bar, All-in-One Trainer - OLD Version on Clearance, Multi-Purpose Olympic Barbell – The Utility Bar.

How is the EcomScout Rating calculated? The S grade (70/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Sports & Outdoors Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$3.7M/mo
Total Stores
186
Avg Revenue
$20K/mo
Top 10% Threshold
$209K/mo

Competition Breakdown

11%
28%
27%
11%
23%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Sports & Outdoors market generates $4M/month across 186 stores
  • 23% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Sports & Outdoors stores earn $209K+/month
  • This store outperforms 91% of Sports & Outdoors competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
37.4%
Pages/Visit
4.6
Avg. Time on Site
3m 2s
Avg. Product Price
$528

Range: $0 - $6000

Rating Breakdown

Revenue Performance80/100
Business Quality80/100
Trustpilot65/100
Traffic Growth60/100
Marketing Efficiency50/100

Traffic Sources

Search54.8%
Direct25.6%
Social10.4%
Paid Referrals4.3%
Mail1.5%
Referrals1.5%

Marketing & Ad Spend

Monthly Ad Spend

$46

Google Ads estimate

Yearly Ad Budget

$552

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
bellsofsteel360--
rogue weightliftingEasy220--
nuobell adjustable dumbbellsEasy220--
rogue fitness discount220--
yes4all standard cast iron weight plate90--

Trustpilot Rating

4.1

6 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇨🇦Canada
58.8%
🇺🇸United States
19.5%
🇧🇷Brazil
1.6%
🇮🇳India
1.5%
🇻🇳Vietnam
1.5%

Analysis

Strengths

  • Strong revenue performance and growth
  • High business quality and trust indicators

Shopify Theme

Detecting theme...

Top Keywords

bells of steelbellsofsteelbells of steel cable toweradjustable kettlebellbellsofsteel dip

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

Analytics

Google AnalyticsSegmentMicrosoft Clarity

Payment

Shopify Payments

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Customer Support

Gorgias

Frequently Asked Questions About bellsofsteel.com

Is bellsofsteel.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, bellsofsteel.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is bellsofsteel.com safe to buy from? Is it a scam?

bellsofsteel.com has a Trustpilot rating of 4.1/5 based on 6 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (70/100).

What is bellsofsteel.com's EcomScout rating and what does it mean?

bellsofsteel.com has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does bellsofsteel.com generate?

bellsofsteel.com receives approximately 3.2M visits per year with estimated monthly revenue of $717.9K - $1.7M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does bellsofsteel.com use?

We detected 3 Shopify apps on bellsofsteel.com, including Add to cart button ‑ FoxCart, Klaviyo Reviews, Consentmo GDPR Compliance. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Sports & Outdoors store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against bellsofsteel.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Sports & Outdoors store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

bellsofsteel.com Shopify store analysis • Sports & OutdoorsRetail • Unlikely Dropshipper • Rating: S

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