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it.benetton.com

benetton.com
67/100
EcomScout

it.benetton.com receives an EcomScout Rating of S (67/100), ranking #2,893 out of 482,713 Shopify stores we track. This Clothing Fashion & Apparel store attracts 28.9M visits per year with estimated revenue of $743.6K - $1.6M/mo. It offers 2.5K+ products at an average price of $18.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$743.6K - $1.6M/mo
Est. Traffic/mo
2.4M
Products
2.5K+
Top Market
IT (23%)
Top Channel
direct (27%)
Trustpilot
1.5/5 (945)

Store Intelligence Summary

Traffic breakdown: direct 27%, referral 2%.

Product pricing: Average price of $18 (range: $8 – $49). Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 1.5/5 based on 945 reviews. Mixed reviews — potential service or quality concerns.

Top markets: IT (23%), PT (8%), RU (6%).

Best-selling product: Pantaloni regular fit in puro lino ($48.95). Other top sellers include Maglietta con stampa in cotone a fibra lunga, T-shirt con patch 100% cotone bio, Maglietta ©Disney natalizia.

How is the EcomScout Rating calculated? The S grade (67/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Clothing Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$7.7M/mo
Total Stores
3,672
Avg Revenue
$2K/mo
Top 10% Threshold
$32K/mo

Competition Breakdown

33%
43%
16%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Clothing market generates $8M/month across 3,672 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 76% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Clothing stores earn $32K+/month
  • This store outperforms 93% of Clothing competitors
  • Low average order value ($0) — consider bundling or upsells
  • 161 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
35.9%
Pages/Visit
7.7
Avg. Time on Site
2m 52s
Avg. Product Price
$18

Range: $8 - $49

Rating Breakdown

Traffic Growth90/100
Business Quality80/100
Revenue Performance74/100
Trustpilot55/100

Traffic Sources

direct26.7%
referral1.6%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

1.5

945 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇮🇹Italy
23.1%
🇵🇹Portugal
8.3%
🇷🇺Russia
6.3%
🇬🇧United Kingdom
5.6%
🇺🇸United States
5.6%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility

Shopify Theme

Detecting theme...

Frequently Asked Questions About it.benetton.com

Is it.benetton.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, it.benetton.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is it.benetton.com safe to buy from? Is it a scam?

it.benetton.com has a Trustpilot rating of 1.5/5 based on 945 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (67/100).

What is it.benetton.com's EcomScout rating and what does it mean?

it.benetton.com has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does it.benetton.com generate?

it.benetton.com receives approximately 28.9M visits per year with estimated monthly revenue of $743.6K - $1.6M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does it.benetton.com use?

We detected 8 Shopify apps on it.benetton.com, including Klaviyo: Email Marketing & SMS, Buy Button channel, Wishlist Plus and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Clothing store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against it.benetton.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

it.benetton.com Shopify store analysis • ClothingFashion & Apparel • Unlikely Dropshipper • Rating: S

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