Billabong
billabong.comBillabong receives an EcomScout Rating of S (71/100), ranking #646 out of 145,653 Shopify stores we track. This Apparel Retail store attracts 7.5M visits per year with estimated revenue of $503.1K - $1.1M/mo. It offers 1.9K products at an average price of $49.
Store descriptionHome to Billabong's iconic surf and lifestyle apparel. Shop the latest surf gear, fashion & outdoor clothing for men, women, & kids at Billabong official store.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 63%, Direct 24%, Mail 6%, Social 2%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $49 (range: $5 – $480). Mid-range pricing strategy.
Ad spend: Estimated $26.7K/mo in paid search ($320.6K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 1.3/5 based on 202 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (72%), CA (5%), IL (2%).
Best-selling product: Little Boys Sundays Layback Swim Trunks ($49.95). Other top sellers include Little Boys Heritage Arch Short Sleeve T-Shirt, Little Boys Crossfire Elastic Hybrid Shorts, Little Boys' Arch Performance Fit Long Sleeve Rashguard.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $50M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 85% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1Little Boys Sundays Layback Swim Trunks
$49.95
#2Little Boys Heritage Arch Short Sleeve T-Shirt
$19.95
#3Little Boys Crossfire Elastic Hybrid Shorts
$45.95
#4Little Boys' Arch Performance Fit Long Sleeve Rashguard
$33.95
#5Little Boys All Day Layback Swim Trunks
$32.95
#6Girls What A Vibe T-Shirt
$25.95
#7Girls Wander Over One Piece Swimsuit
$58.95
#8Girls Wander Over Bikini Set
$55.95
#9Girls Tropical Mindset T-Shirt
$25.95
#10Girls Sweet Ride Long Sleeve Rashguard
$35.95
Range: $5 - $480
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$27K
Google Ads estimate
Yearly Ad Budget
$321K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| billabong | 111K | $0.26 | $9.3K |
| volcomEasy | 49K | $0.19 | $3.6K |
| hurleyEasy | 42K | $0.14 | $3.2K |
| swimsuits | 32K | $0.84 | $1.9K |
| bikinis | 26K | $0.36 | $665 |
Trustpilot Rating
202 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong marketing efficiency and ROI
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
DA Redirects0
Klaviyo ReviewsAnalytics
Google Analytics
Google Tag ManagerE-commerce Platform
ShopifyRecommendations
Reviews
Sales Channels
Payment
Shopify PaymentsSimilar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Men's Crew T-Shirts, Multipack, Style G1100
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress
Men's Crew T-Shirts, Multipack, Style G1100
Frequently Asked Questions About Billabong
Is Billabong a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Billabong is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is Billabong safe to buy from? Is it a scam?
Billabong has a Trustpilot rating of 1.3/5 based on 202 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (71/100).
What is Billabong's EcomScout rating and what does it mean?
Billabong has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Billabong generate?
Billabong receives approximately 7.5M visits per year with estimated monthly revenue of $503.1K - $1.1M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Billabong use?
We detected 2 Shopify apps on Billabong, including DA Redirects, Klaviyo Reviews. The store uses the "o5 | Billabong | Production Base @SLTWTR" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Billabong. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.