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BILLY Footwear

billyfootwear.com
65/100
EcomScout

BILLY Footwear receives an EcomScout Rating of S (65/100), ranking #5,766 out of 947,069 Shopify stores we track. This Baby Products Baby & Kids store attracts 2.4M visits per year with estimated revenue of $110.7K - $258.4K/mo. It offers 409 products at an average price of $42.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$110.7K - $258.4K/mo
Est. Traffic/mo
196.3K
Products
409
Top Market
US (88%)
Top Channel
direct (32%)
Trustpilot
1.6/5 (37)

Store Intelligence Summary

Traffic breakdown: direct 32%, paid 28%, organic 23%, referral 4%.

Product pricing: Average price of $42 (range: $10 – $80). Mid-range pricing strategy.

Ad spend: Estimated $4.1K/mo in paid search ($48.6K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 1.6/5 based on 37 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (88%), VN (2%), AU (2%).

Best-selling product: FINAL SALE - Dark Grey BILLY Classic D|R High ($26.99). Other top sellers include FINAL SALE - Silver Streak BILLY Classic D|R High, Black to the Floor BILLY Classic D|R II High, FINAL SALE - Red BILLY Classic D|R High.

How is the EcomScout Rating calculated? The S grade (65/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Baby Products Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$15.2M/mo
Total Stores
8,646
Avg Revenue
$2K/mo
Top 10% Threshold
$26K/mo

Competition Breakdown

40%
39%
15%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Baby Products market generates $15M/month across 8,646 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 79% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Baby Products stores earn $26K+/month
  • This store outperforms 93% of Baby Products competitors
  • Low average order value ($0) — consider bundling or upsells
  • 297 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
41.1%
Pages/Visit
7.8
Avg. Time on Site
2m 52s
Avg. Product Price
$42

Range: $10 - $80

Rating Breakdown

Traffic Growth90/100
Business Quality80/100
Revenue Performance61/100
Marketing Efficiency53/100
Trustpilot40/100

Traffic Sources

direct32.0%
paid27.8%
organic22.7%
referral4.0%
social3.2%

Marketing & Ad Spend

Monthly Ad Spend

$4K

Google Ads estimate

Yearly Ad Budget

$49K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
shoe58K$0.99$168.2K
billy36K$0.38$1.2K
shoe showEasy21K$0.61$846
sneaker store near meEasy17K--
kids shoes11K$1.03$29.1K

Trustpilot Rating

1.6

37 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
87.6%
🇻🇳Vietnam
2.2%
🇦🇺Australia
2.0%
🇮🇳India
1.2%
🇬🇧United Kingdom
1.2%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

Detecting theme...

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Frequently Asked Questions About BILLY Footwear

Is BILLY Footwear a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, BILLY Footwear is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is BILLY Footwear safe to buy from? Is it a scam?

BILLY Footwear has a Trustpilot rating of 1.6/5 based on 37 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (65/100).

What is BILLY Footwear's EcomScout rating and what does it mean?

BILLY Footwear has an EcomScout rating of S (65/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does BILLY Footwear generate?

BILLY Footwear receives approximately 2.4M visits per year with estimated monthly revenue of $110.7K - $258.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does BILLY Footwear use?

We detected 7 Shopify apps on BILLY Footwear, including Pre-Order, Shop, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Baby Products store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against BILLY Footwear. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

BILLY Footwear Shopify store analysis • Baby ProductsBaby & Kids • Unlikely Dropshipper • Rating: S

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