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billytong.com

billytong.com
48/100
EcomScout

billytong.com receives an EcomScout Rating of B+ (48/100), ranking #35,273 out of 888,587 Shopify stores we track. This Snacks Food & Beverage store attracts 115.7K visits per year with estimated revenue of $4.9K - $9.7K/mo. It offers 206 products at an average price of £26.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$4.9K - $9.7K/mo
Est. Traffic/mo
9.6K
Products
206
Top Market
GB (100%)
Top Channel
organic (58%)
Trustpilot
4.2/5 (51)

Store Intelligence Summary

Traffic breakdown: organic 58%, direct 17%.

Product pricing: Average price of £26 (range: £1 – £132) — ≈ $33 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 4.2/5 based on 51 reviews. Good standing with customers.

Top markets: GB (100%).

Best-selling product: Gem Squash (£1.25). Other top sellers include Smoked Russians, Cheese Grillers, Original Biltong.

How is the EcomScout Rating calculated? The B+ grade (48/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Snacks Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$9.0M/mo
Total Stores
4,739
Avg Revenue
$2K/mo
Top 10% Threshold
$15K/mo

Competition Breakdown

28%
59%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Snacks market generates $9M/month across 4,739 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 87% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Snacks stores earn $15K+/month
  • This store outperforms 87% of Snacks competitors
  • Chips shows highest opportunity with $1,952 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 53 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
80.1%
Pages/Visit
3.6
Avg. Time on Site
1m 3s
Avg. Product Price
£26

≈ $33 USD

Range: £1 - £132

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Trustpilot75/100
Revenue Performance27/100
Marketing Efficiency7/100

Traffic Sources

organic58.2%
direct17.0%
paid0.0%
social0.0%
referral0.0%

Trustpilot Rating

4.2

51 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Snacks Products

Products gaining popularity in Snacks right now, based on Amazon & Google Trends data.

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

90
$24.98+285%
Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)

Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)

88
$44.79+317%
Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter, 27 Cup Capacity, Black (Package May Vary)

Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter, 27 Cup Capacity, Black (Package May Vary)

87
$49.99+317%
Culligan with ZeroWater Technology Replacement Filter 3-Pack, 5-Stage Advanced Water Filter – IAPMO Certified to Reduce Lead, Total PFAS (Forever Chemicals), Mercury, Fluoride, and Chlorine

Culligan with ZeroWater Technology Replacement Filter 3-Pack, 5-Stage Advanced Water Filter – IAPMO Certified to Reduce Lead, Total PFAS (Forever Chemicals), Mercury, Fluoride, and Chlorine

86
$39.06+163%
See all trending Snacks products

Frequently Asked Questions About billytong.com

Is billytong.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, billytong.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is billytong.com safe to buy from? Is it a scam?

billytong.com has a Trustpilot rating of 4.2/5 based on 51 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (48/100).

What is billytong.com's EcomScout rating and what does it mean?

billytong.com has an EcomScout rating of B+ (48/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does billytong.com generate?

billytong.com receives approximately 115.7K visits per year with estimated monthly revenue of $4.9K - $9.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does billytong.com use?

We detected 6 Shopify apps on billytong.com, including Shop, Pre-Order, Buy Button channel and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Snacks store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against billytong.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Snacks store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

billytong.com Shopify store analysis • SnacksFood & Beverage • Unlikely Dropshipper • Rating: B+

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